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Nudge to the future: capitalizing on illusory superiority bias to mitigate temporal discounting

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  • Davide Pietroni

    (University of Chieti-Pescara)

  • Sibylla Verdi Hughes

    (University of Padova)

Abstract

Policymakers and institutions have developed an increasing interest in applying principles from cognitive science to encourage individuals to adopt behaviors, attitudes and perspectives that enable them to reach higher levels of personal and collective well-being. We focused on the value of nudging people to adopt a broader farsighted view when making their day-to-day decisions, overcoming the temporal discounting bias which leads them to prefer smaller immediate gains to larger future rewards. Following recent advances in the literature, we tried to mitigate this myopia promoting the connection that individuals feel between their present and future selves through a nudge which capitalizes on their natural tendency to illusory superiority. We defined and tested a paradigm to exploit persuasively this optimistic bias to mitigate temporal discounting through the mediation of an increased future self-continuity. Implications for well-being and public policies are discussed.

Suggested Citation

  • Davide Pietroni & Sibylla Verdi Hughes, 2016. "Nudge to the future: capitalizing on illusory superiority bias to mitigate temporal discounting," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 15(2), pages 247-264, November.
    • Handle: RePEc:spr:minsoc:v:15:y:2016:i:2:d:10.1007_s11299-016-0193-4
    DOI: 10.1007/s11299-016-0193-4
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    References listed on IDEAS

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    2. Annye Braca & Pierpaolo Dondio, 2023. "Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design," Italian Journal of Marketing, Springer, vol. 2023(3), pages 369-412, September.

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