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Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation

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  • Leonard-Barton, Dorothy

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  • Leonard-Barton, Dorothy, 1985. "Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 914-926, March.
    • Handle: RePEc:oup:jconrs:v:11:y:1985:i:4:p:914-26
    DOI: 10.1086/209026
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    Cited by:

    1. Radu Tanase & Claudio J Tessone & René Algesheimer, 2018. "Identification of influencers through the wisdom of crowds," PLOS ONE, Public Library of Science, vol. 13(7), pages 1-15, July.
    2. Muller, Eitan & Peres, Renana, 2019. "The effect of social networks structure on innovation performance: A review and directions for research," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 3-19.
    3. Hui-Ju Wang, 2022. "Understanding reviewer characteristics in online reviews via network structural positions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1311-1325, September.
    4. Grant Miller & A. Mushfiq Mobarak, 2015. "Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh," Marketing Science, INFORMS, vol. 34(4), pages 480-499, July.
    5. Sebastian Schneider & Frank Huber, 2022. "You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(1), pages 64-80, February.
    6. Shane Fudge & Michael Peters & Steven M. Hoffman & Walter Wehrmeyer (ed.), 2013. "The Global Challenge of Encouraging Sustainable Living," Books, Edward Elgar Publishing, number 14851.
    7. Easley, Richard W. & Bearden, William O. & Teel, Jesse E., 1995. "Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies," Journal of Business Research, Elsevier, vol. 34(2), pages 93-105, October.
    8. Joost Rietveld & J. P. Eggers, 2018. "Demand Heterogeneity in Platform Markets: Implications for Complementors," Organization Science, INFORMS, vol. 29(2), pages 304-322, April.
    9. Moon-Yong Kim & Sangkil Moon, 2021. "The effects of cultural distance on online brand popularity," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 302-324, May.
    10. Narasimhaiah Gorla & Ananth Chiravuri & Ravi Chinta, 2017. "Business-to-business e-commerce adoption: An empirical investigation of business factors," Information Systems Frontiers, Springer, vol. 19(3), pages 645-667, June.
    11. Martin, William C. & Lueg, Jason E., 2013. "Modeling word-of-mouth usage," Journal of Business Research, Elsevier, vol. 66(7), pages 801-808.
    12. Hietschold, Nadine & Reinhardt, Ronny & Gurtner, Sebastian, 2020. "Who put the “NO” in Innovation? Innovation resistance leaders’ behaviors and self-identities," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    13. Nejad, Mohammad G. & Amini, Mehdi & Sherrell, Daniel L., 2016. "The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 656-673.
    14. Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente, 2011. "Opinion Leadership and Social Contagion in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 195-212, 03-04.
    15. Borghi, Matteo & Mariani, Marcello M., 2022. "The role of emotions in the consumer meaning-making of interactions with social robots," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    16. Yale, Laura J. & Gilly, Mary C., 1995. "Dyadic perceptions in personal source information search," Journal of Business Research, Elsevier, vol. 32(3), pages 225-237, March.
    17. Chen, Yubo & Fay, Scott & Wang, Qi, 2011. "The Role of Marketing in Social Media: How Online Consumer Reviews Evolve," Journal of Interactive Marketing, Elsevier, vol. 25(2), pages 85-94.
    18. Narasimhaiah Gorla & Ananth Chiravuri & Ravi Chinta, 0. "Business-to-business e-commerce adoption: An empirical investigation of business factors," Information Systems Frontiers, Springer, vol. 0, pages 1-23.
    19. Liao, Shuling & Cheng, Colin C.J., 2014. "Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective," Journal of Business Research, Elsevier, vol. 67(1), pages 2919-2925.
    20. Bastos, Wilson & Moore, Sarah G., 2021. "Making word-of-mouth impactful: Why consumers react more to WOM about experiential than material purchases," Journal of Business Research, Elsevier, vol. 130(C), pages 110-123.
    21. Jin, Liyin & Hu, Bingyan & He, Yanqun, 2014. "The Recent versus The Out-Dated: An Experimental Examination of the Time-Variant Effects of Online Consumer Reviews," Journal of Retailing, Elsevier, vol. 90(4), pages 552-566.
    22. Ping Qing & Heng Huang & Amar Razzaq & Yifan Tang & Ming Tu, 2018. "Impacts of sellers’ responses to online negative consumer reviews: Evidence from an agricultural product," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 66(4), pages 587-597, December.
    23. Bettina Lis, 2013. "In eWOM We Trust," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(3), pages 129-140, June.
    24. Colleen E. McClure & Justin M. Lawrence & Todd J. Arnold & Lisa K. Scheer, 2023. "The opportunities and costs of highly involved organizational buyers," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 480-501, March.
    25. Dalman, M. Deniz & Chatterjee, Subimal & Min, Junhong, 2020. "Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials," Journal of Business Research, Elsevier, vol. 115(C), pages 1-13.

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