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The Effects of Advertising on the Demand for Vegetables

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  • Rickertsen, Kyrre
  • Chalfant, James A
  • Steen, Marie

Abstract

The effects of advertising are examined in a dynamic almost ideal demand system, applied to weekly demands for six fresh-vegetable groups in Norway. A number of restrictions regarding dynamics, advertising, homogeneity, symmetry and seasonality are tested. The static almost ideal demand system is rejected. The estimated own-price elasticities are negative, of reasonable magnitudes, statistically significant, and relatively more elastic in the long run than the short run. The results show no significant positive effects of advertising on vegetable consumption. Copyright 1995 by Oxford University Press.

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Bibliographic Info

Article provided by Foundation for the European Review of Agricultural Economics in its journal European Review of Agricultural Economics.

Volume (Year): 22 (1995)
Issue (Month): 4 ()
Pages: 481-94

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Handle: RePEc:oup:erevae:v:22:y:1995:i:4:p:481-94

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Cited by:
  1. Cardwell, Ryan T., 2004. "Is The Efficacy Of Agricultural Promotion Programs Overestimated? The Importance Of Dynamics In Advertising Demand Systems," 2004 Annual meeting, August 1-4, Denver, CO 19949, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  2. Andersen, Laura M. & Smed, Sinne, 2012. "What is it Consumers really want, and how can their preferences be influenced? The Case of fat in Milk," 2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA 122728, Agricultural and Applied Economics Association.
  3. Gustavsen, Geir Waehler & Rickertsen, Kyrre, 2004. "For Whom Reduced Prices Count: A Censored Quantile Regression Analysis Of Vegetable Demand," 2004 Annual meeting, August 1-4, Denver, CO 20172, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  4. Lariviere, Eric & Larue, Bruno & Chalfant, Jim, 2000. "Modeling the demand for alcoholic beverages and advertising specifications," Agricultural Economics, Blackwell, vol. 22(2), pages 147-162, March.
  5. Ekman, Sone & Andersson, Hans, 1998. "The economics of on-farm processing: model development and an empirical analysis," Agricultural Economics, Blackwell, vol. 18(2), pages 177-189, March.
  6. Rickertsen, Kyrre, 1998. "The demand for food and beverages in Norway," Agricultural Economics, Blackwell, vol. 18(1), pages 89-100, January.
  7. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
  8. Smed, Sinne & Jensen, Jorgen Dejgaard, 2002. "Food Safety Information and Food Demand – Effects of Temporary and Permanent News," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24811, European Association of Agricultural Economists.

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