A Bandwagon Effect in Personalized License Plates?
Abstract
The bandwagon effect is a consumption externality that exists when an individual's demand for a good is increased by his observation of other consumers using that good. This paper models a product demand curve with a bandwagon effect and, using data on sales of personalized license plates, estimates such a demand curve. Certain more conventional models of product demand, including information diffusion and habit formation models, are observationally similar to the bandwagon model, despite being conceptually different from it. The author attempts to use the license plate data to discriminate between the bandwagon model and these other models. Copyright 1991 by Oxford University Press.Download Info
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Bibliographic Info
Article provided by Western Economic Association International in its journal Economic Inquiry.
Volume (Year): 29 (1991)
Issue (Month): 2 (April)
Pages: 375-88
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Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.Cited by:
- Emanuela Randon, 2002. "L’analisi positiva dell’esternalità: rassegna della letteratura e nuovi spunti," Working Papers 58, University of Milano-Bicocca, Department of Economics, revised Jun 2002.
- Micha Gisser & James E. McClure & Giray Ökten & Gary Santoni, 2008.
"Some Anomalies Arising from Bandwagons that Impart Upward-Sloping Segments to Market Demand,"
Working Papers
200804, Ball State University, Department of Economics, revised Dec 2008.
- Micha Gisser & James E. McClure & Giray Okten & Gary Santoni, 2009. "Some Anomalies Arising from Bandwagons that Impart Upward Sloping Segments to Market Demand," Econ Journal Watch, Econ Journal Watch, vol. 6(1), pages 21-34, January.
- Ng, Travis & Chong, Terence & Du, Xin, 2010.
"The value of superstitions,"
Journal of Economic Psychology,
Elsevier, vol. 31(3), pages 293-309, June.
- Ng, Travis & Chong, Terence & Xin, Du, 2009. "The Value of Superstitions," MPRA Paper 13575, University Library of Munich, Germany.
- Tarvis Ng & Terence Tai-Leung, Chong & Xin Du, 2009. "The Value of Superstitions," Departmental Working Papers _189, Chinese University of Hong Kong, Department of Economics.
- Woo, Chi-Keung & Horowitz, Ira & Luk, Stephen & Lai, Aaron, 2008. "Willingness to pay and nuanced cultural cues: Evidence from Hong Kong's license-plate auction market," Journal of Economic Psychology, Elsevier, vol. 29(1), pages 35-53, February.
- Daiji Kawaguchi, 2002.
"Peer Effects on Substance Use among American Teenagers,"
ISER Discussion Paper
0567, Institute of Social and Economic Research, Osaka University.
- Daiji Kawaguchi, 2004. "Peer effects on substance use among American teenagers," Journal of Population Economics, Springer, vol. 17(2), pages 351-367, 06.
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