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Agenturen und Integrierte Kommunikation

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  • Bruhn, Manfred
  • Batt, Verena

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  • Bruhn, Manfred & Batt, Verena, 2011. "Agenturen und Integrierte Kommunikation," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 65(3), pages 215-237.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2011-3-215
    DOI: 10.5771/0042-059X-2011-3-215
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    References listed on IDEAS

    as
    1. Swain, William N., 2004. "Perceptions of IMC after a Decade of Development: Who's at the Wheel, and How Can We Measure Success?," Journal of Advertising Research, Cambridge University Press, vol. 44(1), pages 46-65, March.
    2. Beard, Fred, 1996. "Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship," Journal of Business Research, Elsevier, vol. 37(3), pages 207-215, November.
    3. Kim, Ilchul & Han, Dongsub & Schultz, Don E., 2004. "Understanding the Diffusion of Integrated Marketing Communications," Journal of Advertising Research, Cambridge University Press, vol. 44(1), pages 31-45, March.
    4. Jarvis, Cheryl Burke & MacKenzie, Scott B & Podsakoff, Philip M, 2003. "A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 199-218, September.
    5. Gronstedt, Anders, 1996. "How agencies can support integrated communications," Journal of Business Research, Elsevier, vol. 37(3), pages 201-206, November.
    6. Kitchen, Philip J. & Brignell, Joanne & Li, Tao & Jones, Graham Spickett, 2004. "The Emergence of IMC: A Theoretical Perspective," Journal of Advertising Research, Cambridge University Press, vol. 44(1), pages 19-30, March.
    Full references (including those not matched with items on IDEAS)

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