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Consumer Behavior Modeling - Fuzzy Logic Model for Air Purifiers Choosing

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  • Oleksandr Dorokhov
  • Liudmyla Dorokhova
  • Milica Delibasic
  • Justas Streimikis

Abstract

At the beginning, the article briefly describes the features of the marketing complex household goods. Also provides an overview of some aspects of the market for indoor air purifiers. The specific subject of the study was the process of consumer choice of household appliances for cleaning air in living quarters. The aim of the study was to substantiate and develop a computer model for evaluating by the potential buyers devices for air purification in conditions of vagueness and ambiguity of their consumer preferences.

Suggested Citation

  • Oleksandr Dorokhov & Liudmyla Dorokhova & Milica Delibasic & Justas Streimikis, 2017. "Consumer Behavior Modeling - Fuzzy Logic Model for Air Purifiers Choosing," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 13(4), pages 61-77.
    • Handle: RePEc:mje:mjejnl:v:13:y:2017:i:4:p:61-77
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