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Factors of Perception in Novel Food Consumption

Author

Listed:
  • Gabriel Lagunes Martinez
  • Štefan Bojnec

    (University of Primorska, Slovenia)

Abstract

This paper aims to analyze factors of novel food consumption. The study was conducted in Maribor, Slovenia. Two hundred respondents from two age groups are included in the sample: between 18 and 35 years and between 36 and 55 years. The analysis focuses on quantitative and qualitative factors. The respondent age is the predominant variable to test hypothesis. The Pearson correlation and analysis of variance are used in the empirical analysis. The results show that qualitative factors explained greater statistical differences than quantitative.

Suggested Citation

  • Gabriel Lagunes Martinez & Štefan Bojnec, 2014. "Factors of Perception in Novel Food Consumption," Management, University of Primorska, Faculty of Management Koper, vol. 9(2), pages 117-130.
    • Handle: RePEc:mgt:youmng:v:9:y:2014:i:2:p:117-130
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    References listed on IDEAS

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    3. Maheswaran, Durairaj, 1994. "Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 354-365, September.
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