Beer Advertising and Marketing Update: Structure, Conduct, and Social Costs
AbstractBeer advertising is a topic that has frequently attracted the attention of industrial organization economists. This update reviews major events, data trends, and research for each of three issues: (1) the importance of advertising and product differentiation for structural change in the brewing industry; (2) the manner and extent to which brewers can strategically alter market shares using advertising; and (3) the social costs of beer advertising and marketing, including advertising bans, targeting of underage youth, and recent changes in the three-tier system of alcohol distribution. Major legal decisions pertaining to commercial speech and other regulations also are discussed. Copyright Springer 2005
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Springer in its journal Review of Industrial Organization.
Volume (Year): 26 (2005)
Issue (Month): 3 (December)
Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=100336
advertising; brewing industry; regulation;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Wiseman Alan E. & Ellig Jerry, 2004. "Market and Nonmarket Barriers to Internet Wine Sales: The Case of Virginia," Business and Politics, De Gruyter, vol. 6(2), pages 1-36, August.
- Glaeser, Edward L. & Ujhelyi, Gergely, 2010.
Journal of Public Economics,
Elsevier, vol. 94(3-4), pages 247-257, April.
- Frank, Mark W., 2008.
"Media substitution in advertising: A spirited case study,"
International Journal of Industrial Organization,
Elsevier, vol. 26(1), pages 308-326, January.
- Mark W. Frank, 2006. "Media Substitution in Advertising: A Spirited Case Study," Working Papers 0606, Sam Houston State University, Department of Economics and International Business.
- Christian Rojas & Everett B. Peterson, 2005.
"Estimating Demand for Differentiated Products: The Case of Beer in the U.S,"
Food Marketing Policy Center Research Reports
089, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
- Rojas, Christian & Peterson, Everett, 2005. "Estimating Demand for Differentiated Products: The Case of Beer in the U.S," Research Reports 149023, University of Connecticut, Food Marketing Policy Center.
- Natsuko Iwasaki & Barry Seldon & Victor Tremblay, 2008. "Brewing Wars of Attrition for Profit (and Concentration)," Review of Industrial Organization, Springer, vol. 33(4), pages 263-279, December.
- William James Adams, 2006. "Markets: Beer in Germany and the United States," Journal of Economic Perspectives, American Economic Association, vol. 20(1), pages 189-205, Winter.
- Rojas, Christian & Peterson, Everett B., 2008. "Demand for differentiated products: Price and advertising evidence from the U.S. beer market," International Journal of Industrial Organization, Elsevier, vol. 26(1), pages 288-307, January.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Guenther Eichhorn) or (Christopher F. Baum).
If references are entirely missing, you can add them using this form.