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Advertising, Its Determinants, and Market Structure

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  • Chang-Yang Lee

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  • Chang-Yang Lee, 2002. "Advertising, Its Determinants, and Market Structure," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 21(1), pages 89-101, August.
    • Handle: RePEc:kap:revind:v:21:y:2002:i:1:p:89-101
    DOI: 10.1023/A:1016020026207
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    References listed on IDEAS

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    1. Brush, Brian C, 1976. "The Influence of Market Structure on Industry Advertising Intensity," Journal of Industrial Economics, Wiley Blackwell, vol. 25(1), pages 55-67, September.
    2. K. Oustapassidis & A. Vlachvei & O. Notta, 2000. "Efficiency and Market Power in Greek Food Industries," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(3), pages 623-629.
    3. Buxton, A J & Davies, S W & Lyons, B R, 1984. "Concentration and Advertising in Consumer and Producer Markets," Journal of Industrial Economics, Wiley Blackwell, vol. 32(4), pages 451-464, June.
    4. Reekie, W Duncan, 1975. "Advertising and Market Structure: Another Approach," Economic Journal, Royal Economic Society, vol. 85(337), pages 156-164, March.
    5. Michael S. Willis & Richard T. Rogers, 1998. "Market Share Dispersion Among Leading Firms as a Determinant of Advertising Intensity," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 13(5), pages 495-508, October.
    6. Bhattacharya, M. & Bloch, H., 1995. "Specification and Testing the Profit-Concentration Relationship: Some Empirical Findings for the Australian Manufacturing," Papers 1995-02, Tasmania - Department of Economics.
    7. Lester G. Telser, 1964. "Advertising and Competition," Journal of Political Economy, University of Chicago Press, vol. 72(6), pages 537-537.
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    Citations

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    Cited by:

    1. Ferdinand Rauch, 2008. "An explanation for the inverted-U relationship between competition and innovation," Vienna Economics Papers 0813, University of Vienna, Department of Economics.
    2. Nelson Sá, 2015. "Market concentration and persuasive advertising: a theoretical approach," Journal of Economics, Springer, vol. 114(2), pages 127-151, March.
    3. Ferdinand Rauch, 2008. "An explanation for the inverted-U relationship between competition and innovation," Vienna Economics Papers vie0813, University of Vienna, Department of Economics.
    4. Sizhong Sun, 2014. "Foreign Entry and Firm Advertising Intensity: Evidence from China," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 45(1), pages 79-97, August.
    5. He, Xi & Lopez, Rigoberto, 2016. "Do Firms Price and Advertise to Maximize Profits? Evidence from U.S. Food Industries," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235436, Agricultural and Applied Economics Association.
    6. Rosemary Avery & Donald Kenkel & Dean Lillard & Alan Mathios, 2007. "Regulating advertisements: the case of smoking cessation products," Journal of Regulatory Economics, Springer, vol. 31(2), pages 185-208, April.

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