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When Can a News Organization Lead Public Opinion? Ideology versus Market Forces in Decisions to Make News

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Author Info

  • Bovitz, Gregory L
  • Druckman, James N
  • Lupia, Arthur

Abstract

Do news organizations purposefully lead the public to support a particular ideological agenda? When debating this question, many analysts draw conclusions from weak empirical evidence. We introduce a model that clarifies how a news organization's internal structure combines with market forces to affect when it can lead public opinion. We identify conditions under which liberal reporters or politically-driven media magnates can achieve ideological goals. We also illuminate important barriers that prevent many would-be public opinion leaders from ever satisfying these conditions. We show that internal structure and market forces are critical determinants of any news organization's power over public opinion. Copyright 2002 by Kluwer Academic Publishers

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Bibliographic Info

Article provided by Springer in its journal Public Choice.

Volume (Year): 113 (2002)
Issue (Month): 1-2 (October)
Pages: 127-55

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Handle: RePEc:kap:pubcho:v:113:y:2002:i:1-2:p:127-55

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Web page: http://www.springerlink.com/link.asp?id=100332

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Cited by:
  1. Baron, David P., 2006. "Persistent media bias," Journal of Public Economics, Elsevier, vol. 90(1-2), pages 1-36, January.
  2. Jiancai Pi, 2010. "Media Capture and Local Government Accountability," Prague Economic Papers, University of Economics, Prague, vol. 2010(3), pages 273-283.
  3. Baron, David P., 2003. "Competing for the Public through the News Media," Research Papers 1808, Stanford University, Graduate School of Business.
  4. Ascensión Andina-Díaz, 2009. "Media competition and information disclosure," Social Choice and Welfare, Springer, vol. 32(4), pages 705-705, May.
  5. Baron, David P., 2004. "Persistent Media Bias," Research Papers 1845r, Stanford University, Graduate School of Business.
  6. Bignon, Vincent & Flandreau, Marc, 2012. "The Price of Media Capture and the Looting of Newspapers in Interwar France," CEPR Discussion Papers 9014, C.E.P.R. Discussion Papers.
  7. Ascensión Andina-Díaz, 2007. "Reinforcement vs. change: The political influence of the media," Public Choice, Springer, vol. 131(1), pages 65-81, April.
  8. Maria Petrova, 2010. "Mass Media and Special Interest Groups," Working Papers w0144, Center for Economic and Financial Research (CEFIR).
  9. Petrova, Maria, 2008. "Inequality and media capture," Journal of Public Economics, Elsevier, vol. 92(1-2), pages 183-212, February.

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