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Decision neuroscience and consumer decision making

Author

Listed:
  • Carolyn Yoon
  • Richard Gonzalez
  • Antoine Bechara
  • Gregory Berns
  • Alain Dagher
  • Laurette Dubé
  • Scott Huettel
  • Joseph Kable
  • Israel Liberzon
  • Hilke Plassmann
  • Ale Smidts
  • Charles Spence

Abstract

No abstract is available for this item.

Suggested Citation

  • Carolyn Yoon & Richard Gonzalez & Antoine Bechara & Gregory Berns & Alain Dagher & Laurette Dubé & Scott Huettel & Joseph Kable & Israel Liberzon & Hilke Plassmann & Ale Smidts & Charles Spence, 2012. "Decision neuroscience and consumer decision making," Marketing Letters, Springer, vol. 23(2), pages 473-485, June.
    • Handle: RePEc:kap:mktlet:v:23:y:2012:i:2:p:473-485
    DOI: 10.1007/s11002-012-9188-z
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    References listed on IDEAS

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    1. Anderson, Michael L., 2010. "Neuroeconomics: Decision Making and the Brain. Paul W. Glimcher, Colin F. Camerer, Ernst Fehr, Russell A. Poldrack (Eds.). Academic Press, London (2009). +xviii 538 pp., Hardcover, ISBN: 978-0-12-3741," Journal of Economic Psychology, Elsevier, vol. 31(1), pages 151-154, February.
    2. Carolyn Yoon & Angela H. Gutchess & Fred Feinberg & Thad A. Polk, 2006. "A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(1), pages 31-40, June.
    3. Timothy E. J. Behrens & Laurence T. Hunt & Mark W. Woolrich & Matthew F. S. Rushworth, 2008. "Associative learning of social value," Nature, Nature, vol. 456(7219), pages 245-249, November.
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    Cited by:

    1. Steven J. Stanton & Walter Sinnott-Armstrong & Scott A. Huettel, 2017. "Neuromarketing: Ethical Implications of its Use and Potential Misuse," Journal of Business Ethics, Springer, vol. 144(4), pages 799-811, September.
    2. Couwenberg, Linda E. & Boksem, Maarten A.S. & Dietvorst, Roeland C. & Worm, Loek & Verbeke, Willem J.M.I. & Smidts, Ale, 2017. "Neural responses to functional and experiential ad appeals: Explaining ad effectiveness," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 355-366.
    3. Lee, Eun-Ju & Choi, Hanah & Han, Jinghe & Kim, Dong Hyun & Ko, Eunju & Kim, Kyung Hoon, 2020. "How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation," Journal of Business Research, Elsevier, vol. 117(C), pages 642-651.
    4. Iwegbu, Onyebuchi & Joseph Anjorin, Kolawole, 2022. "Socioeconomic Determinants Of Demand For Luxury Goods In Yaba, Lagos State, Nigeria," Ilorin Journal of Economic Policy, Department of Economics, University of Ilorin, vol. 9(2), pages 66-77, June.
    5. Urszula Garczarek-Bąk & Andrzej Szymkowiak & Piotr Gaczek & Aneta Disterheft, 2021. "A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 171-185, March.
    6. Bhardwaj, Shikha & Rana, Gunjan A & Behl, Abhishek & Gallego de Caceres, Santiago Juan, 2023. "Exploring the boundaries of Neuromarketing through systematic investigation," Journal of Business Research, Elsevier, vol. 154(C).
    7. Ale Smidts & Ming Hsu & Alan Sanfey & Maarten Boksem & Richard Ebstein & Scott Huettel & Joe Kable & Uma Karmarkar & Shinobu Kitayama & Brian Knutson & Israel Liberzon & Terry Lohrenz & Mirre Stallen , 2014. "Advancing consumer neuroscience," Marketing Letters, Springer, vol. 25(3), pages 257-267, September.
    8. Nufer, Gerd, 2020. "Neuromarketing: Grundlagen, Best-Practice-Beispiele aus dem Handel und kritische Würdigung," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 5(01/2020), pages 53-68.
    9. Pedro Duque-Hurtado & Veronica Samboni-Rodriguez & Mariana Castro-Garcia & Luz Alexandra Montoya-Restrepo & Ivan Alonso Montoya-Restrepo, 2020. "Neuromarketing: Its current status and research perspectives," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 525-539, December.
    10. Bray, J. & De Silva Kanakaratne, M. & Dragouni, M. & Douglas, J., 2021. "Thinking inside the box: An empirical exploration of subscription retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    11. Zuschke, Nick, 2020. "An analysis of process-tracing research on consumer decision-making," Journal of Business Research, Elsevier, vol. 111(C), pages 305-320.
    12. Lim, Weng Marc, 2018. "Demystifying neuromarketing," Journal of Business Research, Elsevier, vol. 91(C), pages 205-220.

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