Impulse buying and variety seeking: Similarities and differences
AbstractImpulse buying and variety seeking seem to emerge from similar personality traits, yet the similarities and differences in the manifestation of these behaviors have not been fully explored. Despite the common origin, research on the two constructs has diverged as definitions of the phenomena have become more elaborate. Previous research on the two constructs shows that they are classifiable as low-effort, feeling-based behaviors with hedonic undertones. A middle-range theory that provides a more comprehensive depiction of how variety seeking and impulse buying are theoretically related is necessary. One way toward such a theory is the addition of a fourth "hidden" socio-normative dimension to the three-dimensional typology of purchase behaviors that Baumgartner (2002) proposes.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 64 (2011)
Issue (Month): 7 (July)
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Web page: http://www.elsevier.com/locate/jbusres
Impulse buying Variety seeking Impulsiveness Sensation seeking Self-construal Self-monitoring Self-regulation Behavior typology;
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