Choice in Interactive Environments

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Choice in Interactive Environments

Author Info

Joel Steckel
Russell Winer ()
Randolph Bucklin
Benedict Dellaert
Xavier Drèze
Gerald Häubl
Sandy Jap
John Little
Tom Meyvis
Alan Montgomery
Arvind Rangaswamy

Additional information is available for the following registered author(s):

Benedict G.C. Dellaert

Abstract

In the early 21st century, firms are thinking seriously and practically about an interactive marketing paradigm—one that integrates mass scale with individual responsiveness. The focus of this paper is on how this interactive environment is changing the customer decision-making process. With the increased amount of information available, the existence of sophisticated decision aids such as intelligent agents, and more latitude in how to interact beyond the basic desktop and laptop computers (e.g., personal digital assistants, cellular phones, tablet computers), customers have more choices than ever about how, when, and how much to interact with companies and each other. In this paper, we attempt to cover a few of the major areas of research on how customers make decisions in these environments. Copyright Springer Science + Business Media, Inc. 2005

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Publisher Info
Article provided by Springer in its journal Marketing Letters.

Volume (Year): 16 (2005)
Issue (Month): 3 (December)
Pages: 309-320
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:mktlet:v:16:y:2005:i:3:p:309-320

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

Kiesler, Sara & Sproull, Lee, 1992. "Group decision making and communication technology," Organizational Behavior and Human Decision Processes, Elsevier, vol. 52(1), pages 96-123, June. [Downloadable!] (restricted)
Toubia, Olivier & Simester, Duncan & Hauser, John & Dahan, Ely, 2003. "Fast Polyhedral Adaptive Conjoint Estimation," Working papers 4171-01, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
Other versions:
- Toubia, Olivier & Simester, Duncan & Hauser, John & Dahan, Ely, 2003. "Fast Polyhedral Adaptive Conjoint Estimation," Working papers 4279-02, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
Zauberman, Gal, 2003. " The Intertemporal Dynamics of Consumer Lock-In," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 30(3), pages 405-19, December.

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