Rapid internationalisation enabled by the Internet: The case of a knowledge intensive company
AbstractIn this paper we will show how knowledge intensive firms can quicken their internationalisation by using the Internet as a sales channel. When properly applied the Internet can provide a way to decrease the effects of liability of foreignness and resource scarcity, and herewith contribute to an increased speed of internationalisation. The focus of the empirical research is on a Finnish knowledge intensive company and the development of its international operations and sales channels. The study applies the longitudinal case study method when examining in-depth the development of Futuremark Corporation for a period of five years. Copyright Springer Science + Business Media, Inc. 2005
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Bibliographic InfoArticle provided by Springer in its journal Journal of International Entrepreneurship.
Volume (Year): 3 (2005)
Issue (Month): 4 (December)
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Web page: http://www.springerlink.com/link.asp?id=112039
International new venture; Internet; Sales channel; Speed of internationalisation; Resource scarcity; Liability of foreignness;
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