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Internet and SMEs' internationalization: The role of platform and website

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  • Jean, Ruey-Jer “Bryan”
  • Kim, Daekwan

Abstract

Despite the growing trend among small and medium enterprises (SMEs) of utilizing the Internet for internationalization, academic research in this area remains sparse. This paper presents and empirically evaluates a theoretical framework of the effect of Internet capabilities, comprising platform and web capabilities, on export marketing capabilities and export performance for SMEs in emerging markets. Furthermore, we examine the contingencies in this relationship. Based on a sample of Chinese SMEs, our empirical findings indicate that platform and web capabilities are positively related to export marketing capabilities and export performance. Moreover, product complexity and competitive intensity moderate the effects of platform and web capabilities on export marketing capabilities. Additionally, we discuss the theoretical and managerial implications.

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  • Jean, Ruey-Jer “Bryan” & Kim, Daekwan, 2020. "Internet and SMEs' internationalization: The role of platform and website," Journal of International Management, Elsevier, vol. 26(1).
    • Handle: RePEc:eee:intman:v:26:y:2020:i:1:s1075425317302624
    DOI: 10.1016/j.intman.2019.100690
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    4. Gopalan, Sasidaran & Reddy, Ketan & Sasidharan, Subash, 2022. "Does digitalization spur global value chain participation? Firm-level evidence from emerging markets," Information Economics and Policy, Elsevier, vol. 59(C).
    5. Shleha, Waleed & Vaillant, Yancy & Vendrell-Herrero, Ferran, 2023. "Entry mode diversity and closing commercial deals with international customers: The moderating role of advanced servitization," International Business Review, Elsevier, vol. 32(1).
    6. Jiasi Fan, 2021. "Managerial Attention and Export Performance: A Comparison between mMNEs and Pure SME Exporters," SAGE Open, , vol. 11(3), pages 21582440211, September.
    7. Qingqing Zhao & Xintao Li & Siqi Li, 2023. "Analyzing the Relationship between Digital Transformation Strategy and ESG Performance in Large Manufacturing Enterprises: The Mediating Role of Green Innovation," Sustainability, MDPI, vol. 15(13), pages 1-22, June.
    8. Donbesuur, Francis & Zahoor, Nadia & Al-Tabbaa, Omar & Adomako, Samuel & Tarba, Shlomo Y., 2023. "On the performance of platform-based international new ventures: The roles of non-market strategies and managerial competencies," Journal of International Management, Elsevier, vol. 29(2).
    9. Hultman, Magnus & Iveson, Abbie & Oghazi, Pejvak, 2023. "Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance," Journal of Business Research, Elsevier, vol. 159(C).
    10. Sugandha Huria & Kriti Sharma & Neha Jain & Ashley Jose, 2022. "Digitalization and Exports: A case of Indian Manufacturing MSMEs," Working Papers 2261, Indian Institute of Foreign Trade.
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