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Digital complements or substitutes? A quasi-field experiment from the Royal National Theatre

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  • Hasan Bakhshi
  • David Throsby

Abstract

Digital broadcast technologies have expanded the virtual capacity of live performing arts venues, but they have also raised concerns about possible cannibalisation of box office revenues. We report the results of a quasi-field experiment involving the Royal National Theatre’s live broadcasts of theatre to digital cinemas in the UK and find that, if anything, live broadcasts generate greater, not fewer, audiences at the theatre. Copyright Springer Science+Business Media New York 2014

Suggested Citation

  • Hasan Bakhshi & David Throsby, 2014. "Digital complements or substitutes? A quasi-field experiment from the Royal National Theatre," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(1), pages 1-8, February.
    • Handle: RePEc:kap:jculte:v:38:y:2014:i:1:p:1-8
    DOI: 10.1007/s10824-013-9201-2
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    References listed on IDEAS

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    1. Glenn W. Harrison & John A. List, 2004. "Field Experiments," Journal of Economic Literature, American Economic Association, vol. 42(4), pages 1009-1055, December.
    2. John A. List, 2011. "Why Economists Should Conduct Field Experiments and 14 Tips for Pulling One Off," Journal of Economic Perspectives, American Economic Association, vol. 25(3), pages 3-16, Summer.
    3. repec:feb:artefa:0110 is not listed on IDEAS
    4. repec:feb:artefa:0090 is not listed on IDEAS
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    Citations

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    Cited by:

    1. Victoria Ateca-Amestoy & Concetta Castiglione, 2023. "Live and digital engagement with the visual arts," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 47(4), pages 643-692, December.
    2. Marvao, Catarina & Borowiecki, Karol, 2015. "Dance Participation and Attendance in Denmark," SITE Working Paper Series 33, Stockholm School of Economics, Stockholm Institute of Transition Economics.
    3. Jian Kim & Eunhye Kim & Aeryung Hong, 2021. "OTT Streaming Distribution Strategies for Dance Performances in the Post-COVID-19 Age: A Modified Importance-Performance Analysis," IJERPH, MDPI, vol. 19(1), pages 1-11, December.
    4. Karol J. Borowiecki & Trilce Navarrete, 2017. "Digitization of heritage collections as indicator of innovation," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 26(3), pages 227-246, April.
    5. Patrizia Lattarulo & Marco Mariani & Laura Razzolini, 2017. "Nudging museums attendance: a field experiment with high school teens," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(3), pages 259-277, August.
    6. Alexander Cuntz & Paul J. Heald & Matthias Sahli, 2023. "Digitization and Availability of Artworks in Online Museum Collections," WIPO Economic Research Working Papers 75, World Intellectual Property Organization - Economics and Statistics Division.
    7. Geng Chen & Pei Tang, 2021. "Similar but special: an econometric analysis of live performing arts attendance in mainland China," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(3), pages 459-490, September.
    8. Christian Peukert, 2019. "The next wave of digital technological change and the cultural industries," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(2), pages 189-210, June.
    9. Pablo De la Vega & Sara Suarez-Fernández & David Boto-García & Juan Prieto-Rodríguez, 2020. "Playing a play: online and live performing arts consumers profiles and the role of supply constraints," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 44(3), pages 425-450, September.
    10. Emilio Giardina & Isidoro Mazza & Giacomo Pignataro & Ilde Rizzo, 2016. "Voluntary Provision of Public Goods and Technology," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 22(3), pages 321-332, August.

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    More about this item

    Keywords

    Digital technology; Theatre; Field experiment; Cannibalisation; Z11; O33; C93;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments

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