Advanced Search
MyIDEAS: Login

Expert Opinion and Gastronomy: The Recipe for Success

Contents:

Author Info

  • Véronique Chossat
  • Olivier Gergaud

Abstract

Experts' opinions play an important role in the gastronomic market for the following reasons: information is imperfect and very costly to acquire and quality is, in large part, subjective and consumers need experts to define it. The number of guidebooks currently issued, their success (Michelin: 650,000 sold; GaultMillau: 200,000 sold) and the strong level of correlation generally obtained between prices and ratings or rankings (0.63 on average) for this class of activity illustrate this influence. Without experts, supply and demand would find it difficult to meet.Therefore, identifying the determinants of these evaluations of quality and then estimating their respective impact become relevant. According to the experts, the art of cooking is the only determinant that they take into account when selecting and then evaluating the chefs. For the chefs, the setting also appears to be a determinant and not the least important one.What is the best strategy to become a ``first rate'' chef? Would Alain Ducasse, one of the most famous French chefs, get the same rating in a roadside café as in a luxury restaurant? To answer these questions, a quality equation is estimated using an original database concerning 185 leading French chefs who have been selected in one of the most famous French guidebooks: GaultMillau (2000 edition). The results show that there are two strategies to become a ``first rate'' chef but that the art of cooking prevails over setting. This is in line with the observation that some gourmet restaurants tend to over-invest in luxurious surroundings. Copyright Kluwer Academic Publishers 2003

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://hdl.handle.net/10.1023/A:1023432502059
Download Restriction: Access to full text is restricted to subscribers.

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Bibliographic Info

Article provided by Springer in its journal Journal of Cultural Economics.

Volume (Year): 27 (2003)
Issue (Month): 2 (May)
Pages: 127-141

as in new window
Handle: RePEc:kap:jculte:v:27:y:2003:i:2:p:127-141

Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=100284

Related research

Keywords: expert opinion; gastronomy; quality;

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Nicolas Gérard Vaillant & François-charles Wolff, 2012. "Do consumers learn from tasting scores set by experts?," Economics Bulletin, AccessEcon, vol. 32(2), pages 1378-1384.
  2. Gergaud, Olivier & Smeets, Valérie & Warzynski, Frédéric, 2010. "Stars War in French Gastronomy: Prestige of Restaurants and Chefs’ Careers," MPRA Paper 21045, University Library of Munich, Germany, revised Feb 2010.
  3. HélaHadj Ali & Sébastien Lecocq & Michael Visser, 2008. "The Impact of Gurus: Parker Grades and "En Primeur" Wine Prices," Economic Journal, Royal Economic Society, vol. 118(529), pages F158-F173, 06.
  4. Chong Choi & Ron Berger, 2009. "Ethics of Global Internet, Community and Fame Addiction," Journal of Business Ethics, Springer, vol. 85(2), pages 193-200, March.
  5. Florine Livat & Nicolas Vaillant, 2006. "Expert opinion and brand reputation: an analysis from a French Cuban cigars guidebook," Applied Economics Letters, Taylor & Francis Journals, vol. 13(2), pages 97-100.
  6. Fogarty, James Joseph, 2010. "Expert opinion and cuisine reputation in the market for restaurant meals," 2010 Conference (54th), February 10-12, 2010, Adelaide, Australia 59078, Australian Agricultural and Resource Economics Society.
  7. Dakshina De Silva & Caroline Elliott & Robert Simmons, 2013. "Restaurant wars," Working Papers 44312700, Lancaster University Management School, Economics Department.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:kap:jculte:v:27:y:2003:i:2:p:127-141. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Guenther Eichhorn) or (Christopher F. Baum).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.