Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences
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Bibliographic InfoArticle provided by Springer in its journal Journal of Consumer Policy.
Volume (Year): 34 (2011)
Issue (Month): 2 (June)
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Web page: http://www.springerlink.com/link.asp?id=100283
Mass customization; Consumer confusion; Usability;
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- Xueming Luo, 2009. "Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices," Marketing Science, INFORMS, vol. 28(1), pages 148-165, 01-02.
- C.-H. Sophie Lee & Anttesh Barua & Andrew Whinston, 2000. "The Complementarity Of Mass Customization And Electronic Commerce," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 9(2), pages 81-110.
- Yu-Shan Chen & Ching-Hsun Chang, 2013. "Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk," Journal of Business Ethics, Springer, vol. 114(3), pages 489-500, May.
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