Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences
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Bibliographic InfoArticle provided by Springer in its journal Journal of Consumer Policy.
Volume (Year): 34 (2011)
Issue (Month): 2 (June)
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Web page: http://www.springerlink.com/link.asp?id=100283
Mass customization; Consumer confusion; Usability;
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