The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
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Bibliographic InfoArticle provided by Springer in its journal Journal of Business Ethics.
Volume (Year): 90 (2009)
Issue (Month): 2 (November)
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Web page: http://www.springerlink.com/link.asp?id=100281
ambient scent; attitudes; behaviors; influence; marketing;
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- Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
- Michon, Richard & Chebat, Jean-Charles & Turley, L. W., 2005. "Mall atmospherics: the interaction effects of the mall environment on shopping behavior," Journal of Business Research, Elsevier, vol. 58(5), pages 576-583, May.
- Friestad, Marian & Wright, Peter, 1994. " The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, University of Chicago Press, vol. 21(1), pages 1-31, June.
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