IDEAS home Printed from https://ideas.repec.org/a/jfr/jms111/v5y2014i4p54-67.html
   My bibliography  Save this article

The Influence of Relational Bonds and Innovative Marketing on Consumer Perception ¨C A Study of Theme Parks

Author

Listed:
  • Shwu-Ing Wu
  • Ting-Ru Lin

Abstract

Increased prosperity has made quality of life and entertainment greater priorities, creating fierce competition among recreation industries. Apart from pursuing innovation, businesses must establish strong relational bonds with their customers to maintain their competitive edge. Using theme parks as a case study, we researched and modelled the relationships among relational bonds, innovative marketing, perceived value, satisfaction, trust and loyalty. A consumer survey returned 803 valid questionnaires and revealed the following: (1) Relational bonds with customers have a significantly positive effect on their perceived value and satisfaction. (2) Innovative marketing has a significantly positive influence on customer perceived value. Consumers were categorized by their visit frequency (high, moderate, or low) and compared by group. Results showed the most significant difference between moderately frequent and infrequent visitors in relation to the influence of trust on loyalty. The results can serve as reference for companies in implementing customer relations and innovative marketing strategies.

Suggested Citation

  • Shwu-Ing Wu & Ting-Ru Lin, 2014. "The Influence of Relational Bonds and Innovative Marketing on Consumer Perception ¨C A Study of Theme Parks," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 5(4), pages 54-67, November.
    • Handle: RePEc:jfr:jms111:v:5:y:2014:i:4:p:54-67
    as

    Download full text from publisher

    File URL: http://www.sciedu.ca/journal/index.php/jms/article/view/5754/3407
    Download Restriction: no
    File URL: http://www.sciedu.ca/journal/index.php/jms/article/view/5754
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Neng-Pai Lin & James Weng & Yi-Ching Hsieh, 2003. "Relational Bonds and Customer's Trust and Commitment - A Study on the Moderating Effects of Web Site Usage," The Service Industries Journal, Taylor & Francis Journals, vol. 23(3), pages 103-124.
    2. Henry Kaiser, 1958. "The varimax criterion for analytic rotation in factor analysis," Psychometrika, Springer;The Psychometric Society, vol. 23(3), pages 187-200, September.
    3. Gallouj, Faiz & Weinstein, Olivier, 1997. "Innovation in services," Research Policy, Elsevier, vol. 26(4-5), pages 537-556, December.
    4. Stern,Nicholas, 2007. "The Economics of Climate Change," Cambridge Books, Cambridge University Press, number 9780521700801.
    5. Williams, Jerome D. & Han, Sang-Lin & Qualls, William J., 1998. "A Conceptual Model and Study of Cross-Cultural Business Relationships," Journal of Business Research, Elsevier, vol. 42(2), pages 135-143, June.
    6. Faïz Gallouj, 1997. "Towards a neo-Schumpeterian theory of innovation in services?," Science and Public Policy, Oxford University Press, vol. 24(6), pages 405-420, December.
    7. Bolton, Ruth N & Drew, James H, 1991. "A Multistage Model of Customers' Assessments of Service Quality and Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 375-384, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fatoki Olawale, 2019. "Green Marketing Orientation and Environmental and Social Performance of Hospitality Firms in South Africa," Foundations of Management, Sciendo, vol. 11(1), pages 277-290, January.
    2. Maziriri E T & Chinomona E, 2016. "Modeling the Influence of Relationship Marketing, Green Marketing and Innovative Marketing on the Business Performance of Small, Medium and Micro Enterprises (SMMES)," Journal of Economics and Behavioral Studies, AMH International, vol. 8(3), pages 127-139.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ching-Shu Su, 2009. "The role of service innovation and customer experience in ethnic restaurants," The Service Industries Journal, Taylor & Francis Journals, vol. 31(3), pages 425-440, January.
    2. Sharma, Vivek & Bhat, Dada Ab Rouf, 2020. "An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(2), pages 1-14..
    3. Bettina Peters & Rebecca Riley & Iulia Siedschlag & Priit Vahter & John McQuinn, 2014. "Innovation and Productivity in Services: Evidence from Germany, Ireland and the United Kingdom," JRC Working Papers on Corporate R&D and Innovation 2014-04, Joint Research Centre.
    4. Frida Thomas Pacho, 2018. "Diversified Network Effects on Innovation Performance in Tanzania: Innovation Strategy in Service Firms," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 5(1), pages 1-1, December.
    5. Chang, Yuan-Chieh & Chen, Min-Nan, 2016. "Service regime and innovation clusters: An empirical study from service firms in Taiwan," Research Policy, Elsevier, vol. 45(9), pages 1845-1857.
    6. Miozzo, Marcela & Desyllas, Panos & Lee, Hsing-fen & Miles, Ian, 2016. "Innovation collaboration and appropriability by knowledge-intensive business services firms," Research Policy, Elsevier, vol. 45(7), pages 1337-1351.
    7. K. J. Wang & J. Widagdo & Y. S. Lin & H. L. Yang & S. L. Hsiao, 2016. "A service innovation framework for start-up firms by integrating service experience engineering approach and capability maturity model," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 867-916, December.
    8. Gianluca Misuraca & Clelia Colombo & Csaba Kucsera & Stephanie Carretero & Margherita Bacigalupo & Raluca Radescu, 2015. "ICT-enabled Social Innovation in support of the Implementation of the Social Investment Package (IESI) - Mapping and Analysis of ICT-enabled Social Innovation Initiatives promoting Social Investment t," JRC Research Reports JRC97467, Joint Research Centre.
    9. Benoit Desmarchelier & Faridah Djellal & Faïz Gallouj, 2018. "L'innovation dans les services publics à la lumière des paradigmes de l'administration publique et des perspectives des Service Innovation Studies," Working Papers halshs-01934287, HAL.
    10. Catia Milena Lopes & Annibal José Scavarda & Mauricio Nunes Macedo de Carvalho & André Luis Korzenowski, 2018. "The Business Model and Innovation Analyses: The Sustainable Transition Obstacles and Drivers for the Hospital Supply Chains," Resources, MDPI, vol. 8(1), pages 1-17, December.
    11. Faridah Djellal & Faïz Gallouj, 2009. "Innovation dans les services et entrepreneuriaT : au-delà des conceptions industrialistes et technologistes du développement durable," Innovations, De Boeck Université, vol. 0(1), pages 59-86.
    12. Fourcroy, Charlotte & Gallouj, Faiz & Decellas, Fabrice, 2012. "Energy consumption in service industries: Challenging the myth of non-materiality," Ecological Economics, Elsevier, vol. 81(C), pages 155-164.
    13. Witell, Lars & Gebauer, Heiko & Jaakkola, Elina & Hammedi, Wafa & Patricio, Lia & Perks, Helen, 2017. "A bricolage perspective on service innovation," Journal of Business Research, Elsevier, vol. 79(C), pages 290-298.
    14. Başak Dalgıç & Burcu Fazlıoğlu, 2021. "Innovation and firm growth: Turkish manufacturing and services SMEs," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 11(3), pages 395-419, September.
    15. Djellal, Faridah & Gallouj, FaIz, 2005. "Mapping innovation dynamics in hospitals," Research Policy, Elsevier, vol. 34(6), pages 817-835, August.
    16. Andre Barcet, 2010. "Innovation in Services: A New Paradigm and Innovation Model," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 2, Edward Elgar Publishing.
    17. Homayounfard, Amir & Zaefarian, Ghasem, 2022. "Key challenges and opportunities of service innovation processes in technology supplier-service provider partnerships," Journal of Business Research, Elsevier, vol. 139(C), pages 1284-1302.
    18. Faïz Gallouj, 2000. "Knowledge-intensive Business Services: Processing Knowledge and Producing Innovation," Post-Print halshs-01113809, HAL.
    19. repec:ipg:wpaper:2014-488 is not listed on IDEAS
    20. Djellal, Faridah & Gallouj, Faïz & Miles, Ian, 2013. "Two decades of research on innovation in services: Which place for public services?," Structural Change and Economic Dynamics, Elsevier, vol. 27(C), pages 98-117.
    21. Amable, Bruno & Palombarini, Stefano, 1998. "Technical change and incorporated R&D in the service sector," Research Policy, Elsevier, vol. 27(7), pages 655-675, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:jms111:v:5:y:2014:i:4:p:54-67. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jenny Zhang (email available below). General contact details of provider: http://jms.sciedupress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.