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Accounting as a Choice of Academic Program

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Listed:
  • Maheran Zakaria
  • Wan Noor Asmuni Wan Fauzi
  • Siti Jeslyn Hasan

Abstract

The objective of this study is to examine the factors that influence students to choose accounting as their academic program. Utilising the Theory of Reasoned Action, the study predicted that students¡¯ intention to choose accounting as their academic program is influenced by their attitude towards accounting subject and subjective norm. Data were collected via survey of which approximately 400 sets questionnaire were sent to accounting students of Universiti Teknologi MARA Kelantan. From this amount, 340 students responded with the response rate of 85.0 percent. The results were analyzed using SPSS 17 and from the findings, it can be concluded that both attitude towards accounting program and subjective norms are positively related in influencing students¡¯ decision to choose accounting as an academic program. The findings provide useful insights for policy makers, accounting professional bodies and higher learning institutions in formulating strategies to promote the accounting program to tertiary students.

Suggested Citation

  • Maheran Zakaria & Wan Noor Asmuni Wan Fauzi & Siti Jeslyn Hasan, 2012. "Accounting as a Choice of Academic Program," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 1(1), pages 43-52, April.
    • Handle: RePEc:jfr:jbar11:v:1:y:2012:i:1:p:43-52
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    References listed on IDEAS

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    4. Beverley Jackling & Monica Keneley, 2009. "Influences on the supply of accounting graduates in Australia: a focus on international students," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 49(1), pages 141-159, March.
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    Cited by:

    1. Hadal Hammour, 2018. "Influence of the attitudes of Emirati students on their choice of accounting as a profession," Accounting Education, Taylor & Francis Journals, vol. 27(4), pages 433-451, July.
    2. Pritika Baliyan & Som Baliyan, 2016. "Employment Preference of Undergraduate Accounting Students in Botswana: Perceptional Analysis of Practitioners and Students," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(12), pages 271-271, November.
    3. Paul Tongkomah Saayir & Leticia Bosu, 2021. "Students’ Choice of Business Studies as Programme of study: The Case of Senior High Schools in the Wa Municipality," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(3), pages 491-498, March.
    4. Ben-Caleb E & Ademola A. O & Adegboyegun A. E & Olowookere J. K & Oladipo O. A, 2021. "Perception of Undergraduate Accounting Students towards Professional Accounting Career in Nigeria," International Journal of Higher Education, Sciedu Press, vol. 10(3), pages 107-107, June.

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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