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Applying the Theory of Planned Behaviour (TPB) in Saving Behaviour of Pomak Households

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  • Nikolaos Satsios
  • Spyros Hadjidakis

Abstract

The following study uses the Ajzen¡¯s Theory of Planned Behaviour as a theoretical framework with the purpose of extending a model which examines the saving behaviour of the Pomak households. The aim of this research is to identify factors that influence the saving behaviour of Pomak households in Greece. For the collection of data from households, a structured questionnaire was designed and distributed. The data of the study were obtained from a survey applied in 600 households in the prefectures of Xanthi, Rodopi and Evros. A path analysis was applied in order to confirm the proposed model and the results of the hypothesis tested. Findings show that attitude, subjective norm and perceived behavioural control have a direct positive effect on intention towards saving and final saving behaviour. The understanding of the Pomaks¡¯ saving behaviour can have a significant contribution in the pursuit of a healthy household¡¯s financial life.

Suggested Citation

  • Nikolaos Satsios & Spyros Hadjidakis, 2018. "Applying the Theory of Planned Behaviour (TPB) in Saving Behaviour of Pomak Households," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 9(2), pages 122-133, April.
    • Handle: RePEc:jfr:ijfr11:v:9:y:2018:i:2:p:122-133
    DOI: 10.5430/ijfr.v9n2p122
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    References listed on IDEAS

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    Cited by:

    1. Mery Kusuma Dewi & Dewi Tamara, 2020. "The Intention to Invest in Retail Bonds in Indonesia," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 9, September.
    2. Nikolaos Satsios & Kostas Karamanis & Aikaterini Galanou & Ioannis Sotiropoulos, 2020. "The Saving Behaviour of Pomaks in Bulgaria: A Path Analysis Approach," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 105-120.
    3. Mohammad Badsar & Matin Moghim & Mehdi Ghasemi, 2023. "Analysis of factors influencing farmers’ sustainable environmental behavior in agriculture activities: integration of the planned behavior and the protection motivation theories," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(9), pages 9903-9934, September.
    4. Anisa & Muamar Nur Kholid, 2022. "Examining the determinants of Islamic stock investment:An empirical study of Indonesian young investors," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(2), pages 207-213, March.
    5. Eva MPAATA & Naomy KOSKEI & Ernest SAINA, 2021. "Social Influence and Saving Behavior among small business owners in Uganda: The mediating role of Financial Literacy," Journal of Economics and Financial Analysis, Tripal Publishing House, vol. 5(1), pages 17-41.
    6. Nikolaos Satsios & Kostas Karamanis & Aikaterini Galanou & Ioannis Sotiropoulos, 2020. "Saving Motives and Intention towards Saving of Bulgarian Pomaks," International Journal of Economics and Financial Issues, Econjournals, vol. 10(3), pages 97-101.
    7. Edi Dwi Cahyono & Salsabila Fairuzzana & Deltanti Willianto & Eka Pradesti & Niall P. McNamara & Rebecca L. Rowe & Meine van Noordwijk, 2020. "Agroforestry Innovation through Planned Farmer Behavior: Trimming in Pine–Coffee Systems," Land, MDPI, vol. 9(10), pages 1-20, September.

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