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Rethinking Global Innovation Strategy: Emerging Market Perspectives

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  • Yuting Qiu
  • Yiyang Fan

Abstract

?The prosperity of emerging markets is challenging the traditional global innovation strategy. The unique characteristics¡ªmarket fragmentation, demand heterogeneity, shortage of resources and inadequate infrastructure¡ªof emerging markets impel their emergence as a source of innovation and disruptive force. Only the innovation with attributes of accessibility, acceptability, affordability and sustainability can match these characteristics and contribute to the rest of world. After revisiting the reality and dilemmas in today¡¯s world, it is suggested that the essence of innovation should be solving everyday problems, eradicating poverty and hunger, and helping the people attain an inclusive-and-sustainable future. Therefore, this paper develops a grand revolution paradigm and provides a top-down-and-bottom-up approach to explore the untapped ¡°Fortune at the Bottom of the Pyramid¡±.

Suggested Citation

  • Yuting Qiu & Yiyang Fan, 2013. "Rethinking Global Innovation Strategy: Emerging Market Perspectives," Business and Management Research, Business and Management Research, Sciedu Press, vol. 2(3), pages 33-41, September.
    • Handle: RePEc:jfr:bmr111:v:2:y:2013:i:3:p:33-41
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    References listed on IDEAS

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    Cited by:

    1. Jianghua Zhou & Hao Jiao & Jizhen Li, 2017. "Providing Appropriate Technology for Emerging Markets: Case Study on China’s Solar Thermal Industry," Sustainability, MDPI, vol. 9(2), pages 1-21, January.
    2. Wouter C. Kersten & Nguyen H. Long & Jan Carel Diehl & Marcel R. M. Crul & Jo M. L. Van Engelen, 2017. "Comparing Performance of Biomass Gasifier Stoves: Influence of a Multi-Context Approach," Sustainability, MDPI, vol. 9(7), pages 1-25, June.

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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