IDEAS home Printed from https://ideas.repec.org/a/ist/ibsimj/v0y2022i92p47-60.html
   My bibliography  Save this article

Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples

Author

Listed:
  • Ufuk Pala

    (Giresun University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Giresun, Turkiye)

  • Kalender Ozcan Atilgan

    (College of Erdemli Applied Technology and Management, Department of Business Information Management, Mersin, Turkiye)

Abstract

Using student samples in marketing research is a debated issue. This study aims to test the differences in attitude towards surveys and marketing surveys between student and non-student samples, the variation differences in attitude towards surveys and marketing surveys between student and non-student sample, the differences among sample groups by means of the impact of different types of promised incentive. The sample of the study consists of two convenient sample groups (student and non-student samples). The survey was applied online and face-to-face to randomly selected 94 college students and 90 non-student individuals. The results demonstrate that there is a difference in attitude towards surveys but not for marketing surveys. While results measuring survey value results are mixed, there is no difference in variation of attitude towards marketing surveys for student and non-student samples. Also, no significant differences exist for the incentives related to the attitude towards marketing surveys.

Suggested Citation

  • Ufuk Pala & Kalender Ozcan Atilgan, 2022. "Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples," Istanbul Management Journal, Istanbul University Business School, vol. 0(92), pages 47-60, June.
    • Handle: RePEc:ist:ibsimj:v:0:y:2022:i:92:p:47-60
    DOI: 10.26650/imj.2022.92.003
    as

    Download full text from publisher

    File URL: https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/CF66B0A31057449996C4175012A333C2
    Download Restriction: no
    File URL: https://iupress.istanbul.edu.tr/tr/journal/imj/article/attitude-towards-marketing-surveys-the-comparison-of-student-and-non-student-samples
    Download Restriction: no
    File URL: https://libkey.io/10.26650/imj.2022.92.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Lindhjem, Henrik & Navrud, Ståle, 2011. "Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes," International Review of Environmental and Resource Economics, now publishers, vol. 5(4), pages 309-351, September.
    2. Cunningham, William H & Anderson, W Thomas, Jr & Murphy, John H, 1974. "Are Students Real People?," The Journal of Business, University of Chicago Press, vol. 47(3), pages 399-409, July.
    3. Rohail Ashraf & Dwight Merunka, 2017. "The use and misuse of student samples: An empirical investigation of European marketing research," Post-Print hal-01794416, HAL.
    4. Rohail Ashraf & Dwight Merunka, 2017. "The use and misuse of student samples: An empirical investigation of European marketing research," Post-Print hal-01822501, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Trafimow, David & Hyman, Michael R. & Kostyk, Alena, 2020. "The (im)precision of scholarly consumer behavior research," Journal of Business Research, Elsevier, vol. 114(C), pages 93-101.
    2. Raquel Redondo & Carmen Valor & Isabel Carrero, 2022. "Unraveling the Relationship between Well-Being, Sustainable Consumption and Nature Relatedness: a Study of University Students," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 17(2), pages 913-930, April.
    3. Bassi, Ivana & Gori, Enrico & Iseppi, Luca, 2019. "Assessing environmental awareness towards protection of the Alps: a case study," Land Use Policy, Elsevier, vol. 87(C).
    4. Moritz Loock & Diane M. Phillips, 2020. "A Firm’s Financial Reputation vs. Sustainability Reputation: Do Consumers Really Care?," Sustainability, MDPI, vol. 12(24), pages 1-17, December.
    5. Ramakrishna Salagrama & Sanjeev Prashar & T. Sai Vijay, 2021. "Do customers exhibit gratitude after service recovery? Understanding the moderating role of relationship type," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 757-779, December.
    6. Brian ‘t Hart & Ian Phau, 2022. "Conceptualising attitudes towards brand genuinuity: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 327-340, July.
    7. Mitchell, Vincent Wayne & Balabanis, George, 2021. "The role of brand strength, type, image and product-category fit in retail brand collaborations," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    8. Luca Iseppi & Marcella Rizzo & Enrico Gori & Federico Nassivera & Ivana Bassi & Alessandro Scuderi, 2021. "Rasch Model for Assessing Propensity to Entomophagy," Sustainability, MDPI, vol. 13(8), pages 1-21, April.
    9. Kilsheimer Eastman, Jacqueline & Iyer, Rajesh & Babin, Barry, 2022. "Luxury not for the masses: Measuring inconspicuous luxury motivations," Journal of Business Research, Elsevier, vol. 145(C), pages 509-523.
    10. Fuduric, Morana & Varga, Akos & Horvat, Sandra & Skare, Vatroslav, 2022. "The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures," Journal of Business Research, Elsevier, vol. 142(C), pages 221-241.
    11. Kelvin Balcombe & Michail Bitzios & Iain Fraser & Janet Haddock-Fraser, 2014. "Using Attribute Importance Rankings Within Discrete Choice Experiments: An Application to Valuing Bread Attributes," Journal of Agricultural Economics, Wiley Blackwell, vol. 65(2), pages 446-462, June.
    12. Zawojska, Ewa & Czajkowski, Mikotaj, 2017. "Are preferences stated in web vs. personal interviews different? A comparison of willingness to pay results for a large multi-country study of the Baltic Sea eutrophication reduction," Annual Meeting, 2017, June 18-21, Montreal, Canada 258604, Canadian Agricultural Economics Society.
    13. Kyriaki Remoundou & Drichoutis Andreas & Phoebe Koundouri, 2010. "Warm glow in charitable auctions: Are the WEIRDos driving the results?," DEOS Working Papers 1028, Athens University of Economics and Business.
    14. Tonin, Stefania, 2018. "Citizens’ perspectives on marine protected areas as a governance strategy to effectively preserve marine ecosystem services and biodiversity," Ecosystem Services, Elsevier, vol. 34(PB), pages 189-200.
    15. Hensher, David A. & Ho, Chinh & Mulley, Corinne, 2015. "Identifying resident preferences for bus-based and rail-based investments as a complementary buy in perspective to inform project planning prioritisation," Journal of Transport Geography, Elsevier, vol. 46(C), pages 1-9.
    16. Mulley, Corinne & Ho, Chinh & Ho, Loan & Hensher, David & Rose, John, 2018. "Will bus travellers walk further for a more frequent service? An international study using a stated preference approach," Transport Policy, Elsevier, vol. 69(C), pages 88-97.
    17. Francisco J. Conejo & Lawrence F. Cunningham & Clifford E. Young, 2020. "Revisiting the Brand Luxury Index: new empirical evidence and future directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 108-122, January.
    18. Mulley, Corinne & Clifton, Geoffrey Tilden & Balbontin, Camila & Ma, Liang, 2017. "Information for travelling: Awareness and usage of the various sources of information available to public transport users in NSW," Transportation Research Part A: Policy and Practice, Elsevier, vol. 101(C), pages 111-132.
    19. Mamine, Fateh & Fares, M'hand & Minviel, Jean Joseph, 2020. "Contract Design for Adoption of Agrienvironmental Practices: A Meta-analysis of Discrete Choice Experiments," Ecological Economics, Elsevier, vol. 176(C).
    20. Kaitlynn Sandstrom‐Mistry & Frank Lupi & Hyunjung Kim & Joseph A. Herriges, 2023. "Comparing water quality valuation across probability and non‐probability samples," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(2), pages 744-761, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ist:ibsimj:v:0:y:2022:i:92:p:47-60. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ertugrul YASAR (email available below). General contact details of provider: https://edirc.repec.org/data/isisttr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.