Using Attribute Importance Rankings within Discrete Choice Experiments: an application to Valuing Bread Attributes
AbstractIn this paper we present results from a Choice Experiment (CE) incorporating respondent debrie ng ranking information about attribute importance employing a modi ed Mixed Logit using Bayesian methods. Our results indicate that a CE debrie ng question that asks respondents to rank the importance of attributes, as opposed to simply indicating attendance or non-attendance, helps to explain the resulting choices. We also examine how mode of survey delivery (online and mail) impacts model performance and nd that our results are not substantively a¤ected by the mode of survey delivery. We conclude that the ranking data is a complementary source of information about respondent utility functions within CE.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Agricultural Economics Society in its series 86th Annual Conference, April 16-18, 2012, Warwick University, Coventry, UK with number 134759.
Date of creation: Apr 2012
Date of revision:
Choice Experiment; Attribute Non-Attendance; Survey Mode; Labor and Human Capital; C11; C25; L66;
Other versions of this item:
- Balcombe, Kelvin & Bitzios, Michael & Fraser, Iain & Haddock-Fraser, Janet, 2013. "Using Attribute Importance Rankings within Discrete Choice Experiments: An Application to Valuing Bread Attributes," 2013 Conference (57th), February 5-8, 2013, Sydney, Australia 152151, Australian Agricultural and Resource Economics Society.
- C11 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Bayesian Analysis: General
- C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
This paper has been announced in the following NEP Reports:
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Danny Campbell & W. George Hutchinson & Riccardo Scarpa, 2007.
"Incorporating Discontinuous Preferences into the Analysis of Discrete Choice Experiments,"
Working Papers in Economics
07/18, University of Waikato, Department of Economics.
- Danny Campbell & W. Hutchinson & Riccardo Scarpa, 2008. "Incorporating Discontinuous Preferences into the Analysis of Discrete Choice Experiments," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 41(3), pages 401-417, November.
- Lindhjem, Henrik & Navrud, St�le, 2011. "Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes," International Review of Environmental and Resource Economics, now publishers, vol. 5(4), pages 309-351, September.
- Michael Burton & Dan Rigby, 2012. "The Self Selection of Complexity in Choice Experiments," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(3), pages 786-800.
- Puckett, Sean M. & Hensher, David A., 2009. "Revealing the extent of process heterogeneity in choice analysis: An empirical assessment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 43(2), pages 117-126, February.
- Riccardo Scarpa & Mara Thiene & David A. Hensher, 2010.
"Monitoring Choice Task Attribute Attendance in Nonmarket Valuation of Multiple Park Management Services: Does It Matter?,"
University of Wisconsin Press, vol. 86(4), pages 817-839.
- Scarpa, Riccardo & Thiene, Mara & Hensher, David A., 2009. "Monitoring Choice Task Attribute Attendance In Non-Market Valuation Of Multiple Park Management Services: Does It Matter?," 2009 Conference, August 16-22, 2009, Beijing, China 50830, International Association of Agricultural Economists.
- Mazzocchi, Mario & Traill, W. Bruce & Shogren, Jason F., 2009. "Fat Economics: Nutrition, Health, and Economic Policy," OUP Catalogue, Oxford University Press, number 9780199213863, October.
- Riccardo Scarpa & Timothy J. Gilbride & Danny Campbell & David A. Hensher, 2009. "Modelling attribute non-attendance in choice experiments for rural landscape valuation," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 36(2), pages 151-174, June.
- Kelvin Balcombe & Iain Fraser & Salvatore Di Falco, 2009.
"Traffic Lights and Food Choice: A Choice Experiment Examining the Relationship Between Nutritional Food Labels and Price,"
Studies in Economics
0915, Department of Economics, University of Kent.
- Balcombe, Kelvin & Fraser, Iain & Falco, Salvatore Di, 2010. "Traffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and price," Food Policy, Elsevier, vol. 35(3), pages 211-220, June.
- Balcombe, Kelvin & Burton, Michael & Rigby, Dan, 2011. "Skew and attribute non-attendance within the Bayesian mixed logit model," Journal of Environmental Economics and Management, Elsevier, vol. 62(3), pages 446-461.
- Jill Windle & John Rolfe, 2011. "Comparing Responses from Internet and Paper-Based Collection Methods in more Complex Stated Preference Environmental Valuation Surveys," Economic Analysis and Policy (EAP), Queensland University of Technology (QUT), School of Economics and Finance, vol. 41(1), pages 83-97, March.
- Bitzios, Michael & Fraser, Iain & Haddock-Fraser, Janet, 2011.
"Functional ingredients and food choice: Results from a dual-mode study employing means-end-chain analysis and a choice experiment,"
Elsevier, vol. 36(5), pages 714-724, October.
- Bitzios, Michael & Fraser, Iain & Haddock-Fraser, Janet, 2011. "Functional ingredients and food choice: Results from a dual-mode study employing means-end-chain analysis and a choice experiment," Food Policy, Elsevier, vol. 36(5), pages 715-725.
- Riccardo Scarpa & Sandra Notaro & Jordan Louviere & Roberta Raffaelli, 2010. "Exploring Scale Effects of Best/Worst Rank Ordered Choice Data to Estimate Benefits of Tourism in Alpine Grazing Commons," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(3), pages 809-824.
- Stephane Hess & David Hensher, 2013. "Making use of respondent reported processing information to understand attribute importance: a latent variable scaling approach," Transportation, Springer, vol. 40(2), pages 397-412, February.
- David Hensher & John Rose & William Greene, 2012. "Inferring attribute non-attendance from stated choice data: implications for willingness to pay estimates and a warning for stated choice experiment design," Transportation, Springer, vol. 39(2), pages 235-245, March.
- Balcombe, Kelvin & Chalak, Ali & Fraser, Iain, 2009. "Model selection for the mixed logit with Bayesian estimation," Journal of Environmental Economics and Management, Elsevier, vol. 57(2), pages 226-237, March.
- Lindhjem, Henrik & Navrud, Stale, 2011. "Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes," MPRA Paper 35633, University Library of Munich, Germany.
- Layton, David F., 2000. "Random Coefficient Models for Stated Preference Surveys," Journal of Environmental Economics and Management, Elsevier, vol. 40(1), pages 21-36, July.
- Hellyer, Nicole Elizabeth & Fraser, Iain & Haddock-Fraser, Janet, 2012. "Food choice, health information and functional ingredients: An experimental auction employing bread," Food Policy, Elsevier, vol. 37(3), pages 232-245.
- Riccardo Scarpa & Raffaele Zanoli & Viola Bruschi & Simona Naspetti, 2013. "Inferred and Stated Attribute Non-attendance in Food Choice Experiments," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 95(1), pages 165-180.
- Scott J. Savage & Donald M. Waldman, 2008. "Learning and fatigue during choice experiments: a comparison of online and mail survey modes," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 23(3), pages 351-371.
- Søren Olsen, 2009. "Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market Goods," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 44(4), pages 591-610, December.
- Harmsen - van Hout, Marjolein & Ghosh, Gaurav & Madlener, Reinhard, 2013. "An Evaluation of Attribute Anchoring Bias in a Choice Experimental Setting," FCN Working Papers 6/2013, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If references are entirely missing, you can add them using this form.