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Visual Data in Organizational Research

Author

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  • Alan D. Meyer

    (Graduate School of Management, University of Oregon, Eugene, OR 97403)

Abstract

This paper urges organizational researchers to collect data from subjects in the form of pictures, diagrams, computer graphics, and other visual representations. Drawing on theoretical and empirical work in cognitive psychology, neurophysiology, linguistics, and artificial intelligence, it presents a rationale for collecting visual data, provides examples, and suggests research questions and settings where visual data may be preferable to verbal data.

Suggested Citation

  • Alan D. Meyer, 1991. "Visual Data in Organizational Research," Organization Science, INFORMS, vol. 2(2), pages 218-236, May.
    • Handle: RePEc:inm:ororsc:v:2:y:1991:i:2:p:218-236
    DOI: 10.1287/orsc.2.2.218
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    Citations

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    Cited by:

    1. Yves Fassin, 2008. "Imperfections and Shortcomings of the Stakeholder Model’s Graphical Representation," Journal of Business Ethics, Springer, vol. 80(4), pages 879-888, July.
    2. A. Parmentier, 2010. "Cartographie du journal personnel : Un outil méthodologique réflectif pour la recherche-intervention," Post-Print halshs-00534839, HAL.
    3. Eivor Oborn & Michael Barrett & Wanda Orlikowski & Anna Kim, 2019. "Trajectory Dynamics in Innovation: Developing and Transforming a Mobile Money Service Across Time and Place," Organization Science, INFORMS, vol. 30(5), pages 1097-1123, September.
    4. Sonia Tello-Rozas & Marlei Pozzebon & Chantale Mailhot, 2015. "Uncovering Micro-Practices and Pathways of Engagement That Scale Up Social-Driven Collaborations: A Practice View of Power," Journal of Management Studies, Wiley Blackwell, vol. 52(8), pages 1064-1096, December.
    5. Ma, Li-Ching, 2010. "Visualizing preferences on spheres for group decisions based on multiplicative preference relations," European Journal of Operational Research, Elsevier, vol. 203(1), pages 176-184, May.
    6. Aaltola, Pasi & Manninen, Ari, 2021. "Drawing the premises for personalized learning: Illustrations of management and accounting," Journal of Accounting Education, Elsevier, vol. 54(C).
    7. Comi, Alice & Eppler, Martin J., 2014. "Diagnosing capabilities in family firms: An overview of visual research methods and suggestions for future applications," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 41-51.
    8. Y. Fassin, 2008. "The Stakeholder Model Refined," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/529, Ghent University, Faculty of Economics and Business Administration.
    9. Ma, Li-Ching, 2012. "Screening alternatives graphically by an extended case-based distance approach," Omega, Elsevier, vol. 40(1), pages 96-103, January.
    10. Arie Y. Lewin & Silvia Massini & Carine Peeters, 2011. "Microfoundations of Internal and External Absorptive Capacity Routines," Organization Science, INFORMS, vol. 22(1), pages 81-98, February.
    11. Helal Zaabi & Hamdi Bashir, 2020. "Modeling and analyzing project interdependencies in project portfolios using an integrated social network analysis-fuzzy TOPSIS MICMAC approach," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 11(6), pages 1083-1106, December.
    12. Sara Rizzo & Ellie Knox & Naqi Azizi & Isra Sulevani & Charmaine Chia & Marie Leo & Micol Spina & Barry Percy-Smith & Chermaine Tay & Leanne Monchuk & Laurie Day, 2022. "Young People’s Perspectives on the Value and Meaning of Art during the Pandemic," Sociological Research Online, , vol. 27(3), pages 587-603, September.
    13. André Luis Silva & Márcia de Freitas Duarte & Flávia Plutarco, 2020. "Organizational Rare Events: Theory and Research Practice," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(4), pages 635-659, October.
    14. Karin Eberhard, 2023. "The effects of visualization on judgment and decision-making: a systematic literature review," Management Review Quarterly, Springer, vol. 73(1), pages 167-214, February.
    15. Clarke, Jean & Holt, Robin, 2017. "Imagery of ad-venture: Understanding entrepreneurial identity through metaphor and drawing," Journal of Business Venturing, Elsevier, vol. 32(5), pages 476-497.

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