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The Stakeholder Model Refined

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  • Y. FASSIN

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    Abstract

    The popularity of the stakeholder model has been achieved thanks to its powerful visual scheme and its very simplicity. Stakeholder management has become an important tool to transfer ethics to management practice and strategy. Nevertheless, legitimate criticism continues to insist on clarification and emphasises on the perfectible nature of the model. Here, rather than building on the discussion from a philosophical or theoretical point of view, a different and innovative approach has been chosen: the analysis will return to the origin of stakeholder theory and will keep the graphical framework firmly in perspective. It will confront the stakeholder model’s graphical representation to the discussion on stakeholder definition, stakeholder identification and categorisation, to re-centre the debate to the strategic origin of the stakeholder model. The ambiguity and the vagueness of the stakeholder concept are discussed from managerial and legal approaches. The impacts of two major shortcomings of the popular stakeholder framework are examined: the boundaries and the level of the firm’s environment, and the ambivalent position of pressure groups and regulators. Working pragmatically, with a focus on the managerial and organisational perspective, an attempt is made to clarify the categorisations and classifications by introducing new terminology with a distinction between stakeholders, stakewatchers and stakekeepers. The analysis will finally lead to a proposed upgraded and refined version of the stakeholder model, with incremental ameliorations close to Freeman’s original model and a return of focus to its essence, the managerial implications in a strategic approach.

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    File URL: http://www.feb.ugent.be/nl/Ondz/wp/Papers/wp_08_529.pdf
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    Bibliographic Info

    Paper provided by Ghent University, Faculty of Economics and Business Administration in its series Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium with number 08/529.

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    Length: 46 pages
    Date of creation: Jul 2008
    Date of revision:
    Handle: RePEc:rug:rugwps:08/529

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    Keywords: stakeholder; stakewatcher; stakekeeper; stakeholder model; stakeholder theory; strategy; graphical framework; Freeman’s model; pressure groups; business ethic;

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    1. Damak-Ayadi, Salma & Pesqueux, Yvon, 2005. "Stakeholder theory in perspective," Economics Papers from University Paris Dauphine 123456789/406, Paris Dauphine University.
    2. Egels, Niklas, 2005. "Sorting out the mess. A Review of Definitions of Ethical Issues in Business," GRI-rapport 2005:4, University of Gothenburg, Gothenburg Research Institute GRI.
    3. Christopher Stoney, 2001. "Stakeholding: Confusion or Utopia? Mapping the Conceptual Terrain," Journal of Management Studies, Wiley Blackwell, vol. 38(5), pages 603-626, 07.
    4. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    5. Edward Freeman, R. & Evan, William M., 1990. "Corporate governance: A stakeholder interpretation," Journal of Behavioral Economics, Elsevier, vol. 19(4), pages 337-359.
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    Cited by:
    1. D. Vazquez-Brust & C. Liston-Heyes & J. Plaza-Úbeda & J. Burgos-Jiménez, 2010. "Stakeholders Pressures and Strategic Prioritisation: An Empirical Analysis of Environmental Responses in Argentinean Firms," Journal of Business Ethics, Springer, vol. 91(2), pages 171-192, February.
    2. Rahizah Abd Rahim Author_Email: rahizah@utar.edu.my & Morni Hayati Jaafar Sidik & Farah Waheeda Jalaludin, 2011. "The Importance Of Corporate Social Performance To The Prospective Employees In Malaysia," International Conference on Management (ICM 2011) Proceeding 2011-090-351, Conference Master Resources.
    3. Maria Jesus Munoz-Torres & Maria Angeles Fernandez-Izquierdo & Luisa Nieto-Soria & Juana Maria Rivera-Lirio & Elena Escrig-Olmedo & Raul Leon-Soriano, 2009. "SMEs and corporate social responsibility. The perspective from Spanish companies," International Journal of Sustainable Economy, Inderscience Enterprises Ltd, vol. 1(3), pages 270-288.

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