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Random utility models of demand for the U.S. commercial banking industry

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Author Info
César Orosco () (State Street Associates, Cambridge, MA, USA.)
Abstract

In this paper, we specify a Random Utility Model of Demand for Deposits inthe U.S. Banking Industry, assessing its particular characteristics, such as alarge number of participants, a large number of markets and an unbalancedpanel (many banks participate in only one market and no bank participatesin all markets). We modify the standard models to incorporate the fact thatdeposit balances are different among consumers, in a relationship proportionalto their wealth. Using a unique dataset, we estimate the modeland find that characteristics other than the interest rate, such as branchdensity, state presence, etc. add utility to the consumer. The model is alsohelpful in offering a more realistic set of elasticities among the many bankspresent in the sample. It shows how market shares will respond dependingon the market demographics and current choice set (i.e. offerings of otherbanks). Finally, we use the results of the model to analyze changes in welfareduring the 1994-2002 period. By applying a slightly modified versionof Small and Rosen’s equivalent variations, we find that the consolidationprocess of the late 90s was welfare enhancing, particularly for the middleincome consumer.

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Publisher Info
Article provided by Ilades-Georgetown University, Economics Department in its journal Revista de Analisis Economico.

Volume (Year): 22 (2007)
Issue (Month): 2 (December)
Pages: 47-74
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Handle: RePEc:ila:anaeco:v:22:y:2007:i:2:p:47-74

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Related research
Keywords: Random Utility Models; Discrete Choice; Financial Institutions; Banks; Bank Deposits;

Find related papers by JEL classification:
C23 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Models with Panel Data
C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models
D4 - Microeconomics - - Market Structure and Pricing
G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Mortgages
L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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    Other versions:
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  12. Douglas D. Evanoff & Evren Ors, 2002. "Local market consolidation and bank productive efficiency," Working Paper Series WP-02-25, Federal Reserve Bank of Chicago. [Downloadable!]
  13. Buch, Claudia M. & DeLong, Gayle, 2004. "Cross-border bank mergers: What lures the rare animal?," Journal of Banking & Finance, Elsevier, vol. 28(9), pages 2077-2102, September. [Downloadable!] (restricted)
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  14. Christopher R. Knittel & Victor Stango, 2003. "Compatibility and pricing with indirect network effects: evidence from ATMs," Working Paper Series WP-03-33, Federal Reserve Bank of Chicago. [Downloadable!]
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  15. Berry, Steven & Levinsohn, James & Pakes, Ariel, 1995. "Automobile Prices in Market Equilibrium," Econometrica, Econometric Society, vol. 63(4), pages 841-90, July. [Downloadable!] (restricted)
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