Bundling and International Market Segmentation
AbstractThis paper shows how firms, by bundling their products with nontradables, may contribute to the segmentation of international oligopoly markets. The authors develop a simple example with two products: one that is homogeneous across markets and one that is bundled with a nontradable, e.g., local services. Integration of the markets for the homogeneous product yields the expected price equalization across markets. However, integration of the markets for bundled products leaves the economy entirely unaffected. Hence, the standard methodology of comparing a 'segmented' and an 'integrated' equilibrium would exaggerate the effects of integration in this economy. Copyright 1996 by Economics Department of the University of Pennsylvania and the Osaka University Institute of Social and Economic Research Association.
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Bibliographic InfoArticle provided by Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association in its journal International Economic Review.
Volume (Year): 37 (1996)
Issue (Month): 1 (February)
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- Friberg, Richard, 2001.
"Two monies, two markets?: Variability and the option to segment,"
Journal of International Economics,
Elsevier, vol. 55(2), pages 317-327, December.
- Friberg, Richard, 2000. "Two monies, two markets? Variability and the option to segment," Working Paper Series in Economics and Finance 349, Stockholm School of Economics.
- Ganslandt, Mattias, 2001. "Strategic Investment and Market Integration," Working Paper Series 560, Research Institute of Industrial Economics.
- Markus Kelle, 2012. "Crossing Industrial Borders: German Manufacturers as Services Exporters," Development Working Papers 329, Centro Studi Luca d\'Agliano, University of Milano, revised 27 Mar 2012.
- Ueltschy, Linda C. & Laroche, Michel & Tamilia, Robert D. & Yannopoulos, Peter, 2004. "Cross-cultural invariance of measures of satisfaction and service quality," Journal of Business Research, Elsevier, vol. 57(8), pages 901-912, August.
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