Expansion of a hotel chain and environmental quality
AbstractIn this paper we analyze in which way the expansion strategy of a hotel chain is influenced by the environmental quality of both the domestic and the foreign region. We show that the environment (which is a public good, and determines the competitive advantage of hotels in a region) plays a double role in shaping the strategy of the chain. Thus, a chain will expand internationally when the combined environmental potential of the two regions is large enough. Or, alternatively, for a home region with a medium-low environmental potential, the chain will expand internationally when the foreign region has a high enough potential in environmental quality.
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Bibliographic InfoArticle provided by Fundación SEPI in its journal Investigaciones Económicas.
Volume (Year): 31 (2007)
Issue (Month): 2 (May)
Contact details of provider:
Postal: Investigaciones Economicas Fundación SEPI Quintana, 2 (planta 3) 28008 Madrid Spain
Web page: http://www.fundacionsepi.es/
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- Blanco, Ester & Lozano, Javier & Rey-Maquieira, Javier, 2009. "A dynamic approach to voluntary environmental contributions in tourism," Ecological Economics, Elsevier, vol. 69(1), pages 104-114, November.
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