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The Relationship between Coordination Mechanisms and Communication Efficiency in Projects Involving Marketing Managers: Quantitative Findings from Moroccan SMEs

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Listed:
  • Youssef Saida
  • Younes Kohail
  • Hakima Fasly
  • Rachid Bouthanoute

Abstract

Project coordination is recognized as one of the most important aspects that should be integrated effectively in project management to guarantee project success. In fact, coordination provides organization the ability to integrate heterogeneous activities for achieving specific targets. In project, when teams are built according to cross-functional approach, coordination is required to enhance communication between all project stakeholders. This article is in search of the relationship between specific project coordination mechanisms, adopted by marketing managers to integrate other functional activities, and project communication efficiency. Methodologically, our research was based on a quantitative questionnaire distributed to 107 functional managers involved in cross-funtional project team in Moroccan SMEs. An appropriate statistical analysis was deployed to examine data collected. Findings show the existence of a positive correlation between project coordination mechanisms and project communication efficiency. Besides, the importance given to marketing managers¡¯ participation in project meetings was found as a factor impacting the amount of time devoted to. Therefore some insights are emphasized to develop research in this field.

Suggested Citation

  • Youssef Saida & Younes Kohail & Hakima Fasly & Rachid Bouthanoute, 2016. "The Relationship between Coordination Mechanisms and Communication Efficiency in Projects Involving Marketing Managers: Quantitative Findings from Moroccan SMEs," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 69-80, October.
    • Handle: RePEc:ibn:ijmsjn:v:8:y:2016:i:5:p:69-80
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    References listed on IDEAS

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    2. Magdy G. Abdel-Kader & Erin Yu-Ching Lin, 2009. "Performance Measurement of New Product Development Teams," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-58427-3.
    3. Martin Hoegl & Katharina Weinkauf & Hans Georg Gemuenden, 2004. "Interteam Coordination, Project Commitment, and Teamwork in Multiteam R&D Projects: A Longitudinal Study," Organization Science, INFORMS, vol. 15(1), pages 38-55, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    coordination mechanisms; project communication efficiency; organization theory; marketing integration; cross-functional approach;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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