IDEAS home Printed from https://ideas.repec.org/a/ibn/ibrjnl/v9y2016i9p91-97.html
   My bibliography  Save this article

Corporate Social Responsibility and Brand Image: An Empirical Investigation of Private Sector Hospitals in Saudi Arabia

Author

Listed:
  • Ala'Eddin Mohammad Khalaf Ahmad
  • Omar Zayyan Alsharqi
  • Hussein Mohammad Al-Borie
  • Mowaffag Mohammed Ashoor
  • Abdulkaream Saeed Al-Orige

Abstract

The purpose of this paper is to investigate the impact of CSR on brand image of private hospitals in Jeddah city, Saudi Arabia. A purposive sampling technique was employed to recruit 187 managers in different positions representing the desired range of demographic characteristics (e.g. gender, age, nationality, and job position). This research showed that CSR dimensions (vision and workplace) had a positive effect on brand image of the private hospitals on one hand. On the other hand, other dimensions (community relations, marketplace and accountability) had a negative effect on brand image. The paper contributes to previous research by adding to existing knowledge regarding CSR and brand image of the hospitals. The paper makes key recommendations towards adoption of CSR among hospitals.

Suggested Citation

  • Ala'Eddin Mohammad Khalaf Ahmad & Omar Zayyan Alsharqi & Hussein Mohammad Al-Borie & Mowaffag Mohammed Ashoor & Abdulkaream Saeed Al-Orige, 2016. "Corporate Social Responsibility and Brand Image: An Empirical Investigation of Private Sector Hospitals in Saudi Arabia," International Business Research, Canadian Center of Science and Education, vol. 9(9), pages 91-97, September.
    • Handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:9:p:91-97
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/61771/33659
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/61771
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Donaldson, Thomas & Dunfee, Thomas W., 2002. "Ties that bind in business ethics: Social contracts and why they matter," Journal of Banking & Finance, Elsevier, vol. 26(9), pages 1853-1865, September.
    2. Marc Vilanova & Josep Lozano & Daniel Arenas, 2009. "Exploring the Nature of the Relationship Between CSR and Competitiveness," Journal of Business Ethics, Springer, vol. 87(1), pages 57-69, April.
    3. R. Rohini & B. Mahadevappa, 2010. "Social responsibility of hospitals: an Indian context," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(2), pages 268-285, June.
    4. Edward Freeman, R. & Evan, William M., 1990. "Corporate governance: A stakeholder interpretation," Journal of Behavioral Economics, Elsevier, vol. 19(4), pages 337-359.
    5. David A. Carter & Betty J. Simkins & W. Gary Simpson, 2003. "Corporate Governance, Board Diversity, and Firm Value," The Financial Review, Eastern Finance Association, vol. 38(1), pages 33-53, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jalal Rajeh Hanaysha, 2020. "Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?," Jindal Journal of Business Research, , vol. 9(1), pages 56-71, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maria Krambia-Kapardis & Iphigenia Pavlou, 2012. "Competitiveness of Csr Actions: Learning From The Cypriot Experience," International Journal of Business and Social Research, LAR Center Press, vol. 2(2), pages 54-67, April.
    2. Maria Krambia-Kapardis & Iphigenia Pavlou, 2012. "Competitiveness of Csr Actions: Learning From The Cypriot Experience," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 2(2), pages 54-67, April.
    3. Marc Vilanova & Josep Lozano & Daniel Arenas, 2009. "Exploring the Nature of the Relationship Between CSR and Competitiveness," Journal of Business Ethics, Springer, vol. 87(1), pages 57-69, April.
    4. Ali Uyar & Cemil Kuzey & Merve Kilic & Abdullah S. Karaman, 2021. "Board structure, financial performance, corporate social responsibility performance, CSR committee, and CEO duality: Disentangling the connection in healthcare," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1730-1748, November.
    5. Mauro Sciarelli & Mario Tani & Giovanni Landi & Ornella Papaluca, 2019. "The Impact of Social Responsibility Disclosure on Corporate Financial Health: Evidences from Some Italian Public Companies," International Business Research, Canadian Center of Science and Education, vol. 12(3), pages 109-122, March.
    6. Ayuso, Silvia & Argandoña, Antonio, 2007. "Responsible corporate governance: Towards a stakeholder board of directors?," IESE Research Papers D/701, IESE Business School.
    7. Renata Konadu & Gabriel Sam Ahinful & Samuel Owusu-Agyei, 2021. "Corporate governance pillars and business sustainability: does stakeholder engagement matter?," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 18(3), pages 269-289, September.
    8. Rania Béji & Ouidad Yousfi & Abdelwahed Omri, 2020. "Corporate Social Responsibility and Corporate Governance: A cognitive approach," Post-Print hal-03144756, HAL.
    9. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Journal of Business Ethics, Springer, vol. 125(4), pages 563-580, December.
    10. Chenglong Zheng & Roy Kouwenberg, 2019. "A Bibliometric Review of Global Research on Corporate Governance and Board Attributes," Sustainability, MDPI, vol. 11(12), pages 1-25, June.
    11. Rania B'eji & Ouidad Yousfi & Abdelwahed Omri, 2021. "Corporate Social Responsibility and Corporate Governance: A cognitive approach," Papers 2102.09218, arXiv.org.
    12. Benkraiem, Ramzi & Boubaker, Sabri & Brinette, Souad & Khemiri, Sabrina, 2021. "Board feminization and innovation through corporate venture capital investments: The moderating effects of independence and management skills," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    13. Charléty, Patricia & Romelli, Davide & Santacreu-Vasut, Estefania, 2017. "Appointments to central bank boards: Does gender matter?," Economics Letters, Elsevier, vol. 155(C), pages 59-61.
    14. repec:dau:papers:123456789/1059 is not listed on IDEAS
    15. Girardone, Claudia & Kokas, Sotirios & Wood, Geoffrey, 2021. "Diversity and women in finance: Challenges and future perspectives," Journal of Corporate Finance, Elsevier, vol. 71(C).
    16. Jiao Ji & Oleksandr Talavera & Shuxing Yin, 2018. "The Hidden Information Content: Evidence from the Tone of Independent Director Reports," Working Papers 2018-28, Swansea University, School of Management.
    17. Andrew Ngawenja Mzembe & Adam Lindgreen & François Maon & Joëlle Vanhamme, 2016. "Investigating the Drivers of Corporate Social Responsibility in the Global Tea Supply Chain: A Case Study of Eastern Produce Limited in Malawi," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(3), pages 165-178, May.
    18. Monica Violeta Achim & Viorela-Ligia Văidean & Andrada-Ioana Sabău Popa & Lavinia-Ioana Safta, 2022. "The impact of corporate governance on the digitalization process: empirical evidence for the Romanian companies," Digital Finance, Springer, vol. 4(4), pages 313-340, December.
    19. Vuong, Quan-Hoang & Huyen, Nguyen Thanh Thanh & Pham, Thanh-Hang & Phuong, Luong Anh & Nguyen, Minh-Hoang, 2020. "Mapping the intellectual and conceptual structure of research on gender issues in the family business: A bibliometric review," OSF Preprints jgnrw, Center for Open Science.
    20. Cortez, Maria Céu & Andrade, Nuno & Silva, Florinda, 2022. "The environmental and financial performance of green energy investments: European evidence," Ecological Economics, Elsevier, vol. 197(C).
    21. Ivan Hilliard, 2013. "Responsible Management, Incentive Systems, and Productivity," Journal of Business Ethics, Springer, vol. 118(2), pages 365-377, December.

    More about this item

    Keywords

    CSR; brand image; hospitals; Saudi Arabia;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:9:p:91-97. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.