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Strategy €“ Main Component Of The Strategic Management Process, In The Context Of Organizations Adhering To The Knowledge Based Management

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  • CRUCERU, Anca
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    Abstract

    TStrategy and strategic management are two concepts that must not be mixed up. The process of strategic management includes, among others, the foundation and drafting of a strategy. Furthermore, strategy also represents an efficient means to adapt and answer to the requests of the external environment. Therefore, the application of an efficient strategic management process allows the organization to adapt to the external environment changes, and furthermore to the knowledge based management and organization.

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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/8/6.pdf
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    Bibliographic Info

    Article provided by Holistic Marketing Management in its journal Holistic Marketing Management.

    Volume (Year): 2 (2012)
    Issue (Month): 4 (September)
    Pages: 38-42

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    Handle: RePEc:hmm:journl:v:2:y:2012:i:4:p:38-42

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    Web page: http://holisticmarketingmanagement.ro

    Related research

    Keywords: strategy; strategic management; change; knowledge based management;

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    1. CRUCERU, Anca, 2012. "The Role Of Strategy In The New Organizational Context," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 51-55, September.
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