Strategy Â€“ Main Component Of The Strategic Management Process, In The Context Of Organizations Adhering To The Knowledge Based Management
AbstractTStrategy and strategic management are two concepts that must not be mixed up. The process of strategic management includes, among others, the foundation and drafting of a strategy. Furthermore, strategy also represents an efficient means to adapt and answer to the requests of the external environment. Therefore, the application of an efficient strategic management process allows the organization to adapt to the external environment changes, and furthermore to the knowledge based management and organization.
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Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management.
Volume (Year): 2 (2012)
Issue (Month): 4 (September)
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Web page: http://holisticmarketingmanagement.ro
strategy; strategic management; change; knowledge based management;
Find related papers by JEL classification:
- D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
- M20 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - General
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- CRUCERU, Anca, 2012. "The Role Of Strategy In The New Organizational Context," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 51-55, September.
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