The Role Of Strategy In The New Organizational Context
AbstractThe strategy has been and shall remain an efficient means to adapt and to respond to the changes generated by the external and internal environment of an organization. Therefore, in the new organizational context, the role of strategy has been accentuated, mainly due to its importance both at a micro-economic level, but also at a macro-economic level, thus generating effects on both plans, and determining, at its turn, even new changes.
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Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management.
Volume (Year): 2 (2012)
Issue (Month): 3 (September)
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Web page: http://holisticmarketingmanagement.ro
strategy; characteristics; role; components; organizational context;
Find related papers by JEL classification:
- D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
- M20 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - General
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- CRUCERU, Anca, 2012. "Strategy Â€“ Main Component Of The Strategic Management Process, In The Context Of Organizations Adhering To The Knowledge Based Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 38-42, September.
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