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Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image

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  • Yuan Ma

    (College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China)

  • Guisheng Hou

    (College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China)

  • Baogui Xin

    (College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China)

Abstract

By evaluating green process innovation and its innovator’s benefit including short- and long-term dimensions, we first analyzed the relationship between green process innovation and its benefits. Second, we set up a regression model to test the hypotheses using 267 survey data from coal mining firms in China. Finally, we verified the positive relationship between green process innovation and its long-term benefit, and the non-significant relationship between green process innovation and its short-term benefit, and the mediating effect played by firm image in the long run.

Suggested Citation

  • Yuan Ma & Guisheng Hou & Baogui Xin, 2017. "Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image," Sustainability, MDPI, vol. 9(10), pages 1-15, September.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:10:p:1778-:d:113764
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