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Model of Chinese Household Kitchen Waste Separation Behavior: A Case Study in Beijing City

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  • Yalin Yuan

    (College of Economics and Management, Northwest A&F University, Yangling 712100, China
    Laboratory of Environmental Economics, Graduate School of Bio-resources and Bio-environmental Science, Kyushu University, Fukuoka 812-8581, Japan)

  • Hisako Nomura

    (Environmental and Resource Economics, Faculty of Agriculture, Kyushu University, Fukuoka 812-8581, Japan)

  • Yoshifumi Takahashi

    (Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University, Fukuoka 812-8581, Japan)

  • Mitsuyasu Yabe

    (Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University, Fukuoka 812-8581, Japan)

Abstract

High participation rates by the public in authority projects are key in increasing resident recycling levels. Understanding waste separation behavior is crucial to achieving sustainable waste management within such household-based schemes. To identify the driving forces behind the seldom-discussed kitchen garbage separation behavior, five psychological factors, namely, attitude, perceived behavior control, subjective norms, moral norms, and responsibility denial, are established. Our data originate from a social study of Beijing citizens conducted in July 2013 ( n = 362). Through structural equation modeling, we find that moral norms are consistently the most important predictor of household kitchen waste (KW) separation behavior. Subjective norms have a larger effect on such behavior than responsibility denial. Data analysis shows that perceived behavior control contributes significantly and independently to the explanation of such behavior. By contrast, attitude towards KW separation is found to be significantly negatively correlated with separation behavior. In conclusion, the model with direct and indirect effects of psychological factors explains 50.3% of the variance in household KW source separation behavior. Implications of the results for the promotion of household KW separation programs are discussed.

Suggested Citation

  • Yalin Yuan & Hisako Nomura & Yoshifumi Takahashi & Mitsuyasu Yabe, 2016. "Model of Chinese Household Kitchen Waste Separation Behavior: A Case Study in Beijing City," Sustainability, MDPI, vol. 8(10), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:10:p:1083-:d:81246
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    References listed on IDEAS

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    2. Atteeq ur Rahman & Niu Xiongying, 2021. "Antecedents and Consequents of Food Waste Reduction: Do Religious Commitment and Awareness of Consequences Moderate," International Journal of Science and Business, IJSAB International, vol. 5(4), pages 207-220.
    3. Majid Ghorbani & Liyan Xuan, 2018. "Challenging Ingrained Thoughts? The Joint Effect of Stereotypes and Awareness of Related Information on Pro-Environmental Behavior in China," Sustainability, MDPI, vol. 10(6), pages 1-20, June.
    4. Massimo Canali & Pegah Amani & Lusine Aramyan & Manuela Gheoldus & Graham Moates & Karin Östergren & Kirsi Silvennoinen & Keith Waldron & Matteo Vittuari, 2016. "Food Waste Drivers in Europe, from Identification to Possible Interventions," Sustainability, MDPI, vol. 9(1), pages 1-33, December.
    5. Qiusheng Li & Fang Zeng & Hao Mei & Tianqi Li & Dasheng Li, 2019. "Roles of Motivation, Opportunity, Ability, and Trust in the Willingness of Farmers to Adopt Green Fertilization Techniques," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    6. Lin Xu & Maoliang Ling & Yujie Lu & Meng Shen, 2017. "Understanding Household Waste Separation Behaviour: Testing the Roles of Moral, Past Experience, and Perceived Policy Effectiveness within the Theory of Planned Behaviour," Sustainability, MDPI, vol. 9(4), pages 1-27, April.
    7. Adina-Iuliana Jigani & Camelia Delcea & Corina Ioanăș, 2020. "Consumers’ Behavior in Selective Waste Collection: A Case Study Regarding the Determinants from Romania," Sustainability, MDPI, vol. 12(16), pages 1-35, August.
    8. Hamid Rastegari Kopaei & Mehdi Nooripoor & Ayatollah Karami & Ruxandra Malina Petrescu-Mag & Dacinia Crina Petrescu, 2021. "Drivers of Residents’ Home Composting Intention: Integrating the Theory of Planned Behavior, the Norm Activation Model, and the Moderating Role of Composting Knowledge," Sustainability, MDPI, vol. 13(12), pages 1-21, June.
    9. Jing Shen & Donghui Zheng & Xiaoning Zhang & Mei Qu, 2020. "Investigating Rural Domestic Waste Sorting Intentions Based on an Integrative Framework of Planned Behavior Theory and Normative Activation Models: Evidence from Guanzhong Basin, China," IJERPH, MDPI, vol. 17(13), pages 1-14, July.
    10. Qiannan Zhuo & Chen Liu & Beiqi Wang & Wanglin Yan, 2023. "Bridging Local Governments and Residents for Household Waste Source Separation Using a Business-Driven, Multi-Stakeholder Cooperative Partnership Model—A Case Study of HUGE Recycling in Yuhang, Hangzh," Sustainability, MDPI, vol. 15(15), pages 1-18, July.
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