Driving Mechanism of Customer Participation in Service-Oriented Enterprises: A Perspective of Value Co-Creation
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- Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
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Keywords
service-oriented enterprise; customer participation; value co-creation; platform service quality; digital technology;All these keywords.
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