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Exploring the Entrepreneurial Intentions of Princess Nourah Bint Abdulrahman University Students and the University’s Role Aligned with Vision 2030

Author

Listed:
  • Nawal A. Al Eid

    (Department of Islamic Studies, College of Arts, Princess Nourah Bint Abdulrahman University, P.O. Box 84428, Riyadh 11671, Saudi Arabia)

  • Khalid Abdullah Alkhathlan

    (Department of Economics, College of Business, King Saud University, P.O. Box 173, Riyadh 11942, Saudi Arabia)

  • Mohammad Imdadul Haque

    (Department of Economics, Aligarh Muslim University, Aligarh 202001, India)

  • Tarek Tawfik Yousef Alkhateeb

    (Department of Agricultural Economics, Kafrelsheikh University, Kafrelsheikh 33511, Egypt)

  • Doaa H. I. Mahmoud

    (Economics and Agribusiness Department, Faculty of Agriculture, Alexandria University, Alexandria 21545, Egypt)

  • Moataz Eliw

    (Department of Agricultural Economics, Faculty of Agriculture, Al-Azhar University, Assiut P.O. Box 71524, Egypt)

  • Anass Hamadelneel Adow

    (Department of Accounting, College of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj 16278, Saudi Arabia)

Abstract

This research examines entrepreneurial intentions among female students at Princess Nourah University in Saudi Arabia, utilizing the theory of planned behavior (TPB) as the foundational theoretical framework. The study adopted a quantitative methodology, collecting data through questionnaires distributed to a select group of students. We used structural equation modeling (SEM) to investigate the complex relationships between attitude, subjective norm, perceived behavioral control, and entrepreneurial intention. The findings indicate a strong tendency towards entrepreneurship, with over 64% of respondents expressing their intention to engage in entrepreneurial activities in the future. This suggests a substantial potential for female entrepreneurship. In contrast, a minor proportion (3.21%) showed no interest in entrepreneurship, and about 32% were undecided, highlighting the necessity for enhanced mentorship and support to encourage their entrepreneurial spirit. The application of TPB reveals that participants generally have positive attitudes and perceived control over entrepreneurship, although societal norms occasionally act as barriers. The study emphasizes the significance of cultural support and academic initiatives, including entrepreneurship courses and incubators, to nurture the entrepreneurial ambitions of female students. Based on these findings, the study advocates for the expansion of mentorship programs to further strengthen female entrepreneurial involvement. This research contributes to understanding the dynamics of female entrepreneurship in Saudi Arabia, underscoring the importance of a supportive environment for women’s entrepreneurial ventures.

Suggested Citation

  • Nawal A. Al Eid & Khalid Abdullah Alkhathlan & Mohammad Imdadul Haque & Tarek Tawfik Yousef Alkhateeb & Doaa H. I. Mahmoud & Moataz Eliw & Anass Hamadelneel Adow, 2023. "Exploring the Entrepreneurial Intentions of Princess Nourah Bint Abdulrahman University Students and the University’s Role Aligned with Vision 2030," Sustainability, MDPI, vol. 15(24), pages 1-25, December.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:24:p:16769-:d:1298836
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    References listed on IDEAS

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