IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i19p14539-d1254667.html
   My bibliography  Save this article

Sustainable Social Systems: Innovative Service Implications in the Restaurant Business in the Post-COVID Era with Digital Transformation Strategies

Author

Listed:
  • Elizaveta Fainshtein

    (Department of Management, National Research University Higher School of Economics, 16, Soyuza Pechatnikov Street, 190121 St. Petersburg, Russia)

  • Valentina Chkoniya

    (GOVCOPP, ISCA-UA, University of Aveiro, Campus Universitario de Santiago, 3810-168 Aveiro, Portugal)

  • Elena Serova

    (Department of Management, National Research University Higher School of Economics, 16, Soyuza Pechatnikov Street, 190121 St. Petersburg, Russia)

  • Pavel Vorobyev

    (Department of Strategic Development of the North-Western Institute of Management, RANEPA, Sredny Prospect V.O., 57/43, 199034 St. Petersburg, Russia)

Abstract

The COVID-19 pandemic led to changes in and modifications of the role of information and communication technologies in the digitalization of service provision. This paper aims to identify and summarize these changes in business operations, in the context of strategic management in the restaurant industry, triggered by COVID-19. Based on in-depth interviews with 16 key experts in the restaurant industry (CEOs of chain restaurants), this paper clarifies and concretizes the rapidly transforming problem of identifying the main changes in the restaurant market during the pandemic. These depend on a restaurant’s adaptation level to the challenges that arose, using three dimensions (consumer demand, corporate strategy optimization, and the use of the company’s innovative potential). The analysis shows that chain restaurants, which have sufficient resources to solve the problem of staff turnover, develop technological solutions, and build a brand and customer loyalty, were more resistant to problems arising from the spread of the coronavirus infection than other companies in the catering industry. The presence of serious problems associated with consumer demand and the optimization of the format of the offered dishes and service had a significant impact on the relationship between the impact of the spread of the coronavirus infection and the inability to adapt to the new reality of doing business. The findings reveal that companies need to expand their digital capabilities and adapt their management strategy to the post-pandemic conditions to adapt to the post-COVID-19 period. This paper serves as a framework for understanding the role of digital transformation in sustainable business development.

Suggested Citation

  • Elizaveta Fainshtein & Valentina Chkoniya & Elena Serova & Pavel Vorobyev, 2023. "Sustainable Social Systems: Innovative Service Implications in the Restaurant Business in the Post-COVID Era with Digital Transformation Strategies," Sustainability, MDPI, vol. 15(19), pages 1-14, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:19:p:14539-:d:1254667
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/19/14539/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/19/14539/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ritala, Paavo & Baiyere, Abayomi & Hughes, Mathew & Kraus, Sascha, 2021. "Digital strategy implementation: The role of individual entrepreneurial orientation and relational capital," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    2. Rodolphe Durand & Robert M. Grant & Tammy L. Madsen & Rodolphe Durand & Robert M. Grant & Tammy L. Madsen, 2017. "The expanding domain of strategic management research and the quest for integration," Strategic Management Journal, Wiley Blackwell, vol. 38(1), pages 4-16, January.
    3. Catherine McTeigue & Claudia Sanchez & Edson Santos & Cicero Eduardo Walter & Manuel Au-Yong-Oliveira, 2021. "A Strategy for Tourism Growth, Rebound, and Revival: Promoting Portugal as a Destination Post-COVID-19," Sustainability, MDPI, vol. 13(22), pages 1-19, November.
    4. Jurgita Paužuolienė & Ligita Šimanskienė & Mariantonietta Fiore, 2022. "What about Responsible Consumption? A Survey Focused on Food Waste and Consumer Habits," Sustainability, MDPI, vol. 14(14), pages 1-13, July.
    5. Kohtamäki, Marko & Parida, Vinit & Oghazi, Pejvak & Gebauer, Heiko & Baines, Tim, 2019. "Digital servitization business models in ecosystems: A theory of the firm," Journal of Business Research, Elsevier, vol. 104(C), pages 380-392.
    6. Maureen S. Golan & Laura H. Jernegan & Igor Linkov, 2020. "Trends and applications of resilience analytics in supply chain modeling: systematic literature review in the context of the COVID-19 pandemic," Environment Systems and Decisions, Springer, vol. 40(2), pages 222-243, June.
    7. Hai Guo & Zhuen Yang & Ran Huang & Anqi Guo, 2020. "The digitalization and public crisis responses of small and medium enterprises: Implications from a COVID-19 survey," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-25, December.
    8. Clayton M. Christensen & Rory McDonald & Elizabeth J. Altman & Jonathan E. Palmer, 2018. "Disruptive Innovation: An Intellectual History and Directions for Future Research," Journal of Management Studies, Wiley Blackwell, vol. 55(7), pages 1043-1078, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohammad Nabipour & M. Ali Ülkü, 2021. "On Deploying Blockchain Technologies in Supply Chain Strategies and the COVID-19 Pandemic: A Systematic Literature Review and Research Outlook," Sustainability, MDPI, vol. 13(19), pages 1-32, September.
    2. Kraus, Sascha & Vonmetz, Katharina & Bullini Orlandi, Ludovico & Zardini, Alessandro & Rossignoli, Cecilia, 2023. "Digital entrepreneurship: The role of entrepreneurial orientation and digitalization for disruptive innovation," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    3. Mark Knell & Simone Vannuccini, 2022. "Tools and concepts for understanding disruptive technological change after Schumpeter," Jena Economics Research Papers 2022-005, Friedrich-Schiller-University Jena.
    4. Rubio-Andrés, Mercedes & Ramos-González, Mª del Mar & Sastre-Castillo, Miguel Ángel & Gutiérrez-Broncano, Santiago, 2023. "Stakeholder pressure and innovation capacity of SMEs in the COVID-19 pandemic: Mediating and multigroup analysis," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    5. Martín-Rojas, Rodrigo & Garrido-Moreno, Aurora & García-Morales, Víctor J., 2023. "Social media use, corporate entrepreneurship and organizational resilience: A recipe for SMEs success in a post-Covid scenario," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    6. Ferreira, Joao J. & Fernandes, Cristina I. & Veiga, Pedro Mota & Caputo, Andrea, 2022. "The interactions of entrepreneurial attitudes, abilities and aspirations in the (twin) environmental and digital transitions? A dynamic panel data approach," Technology in Society, Elsevier, vol. 71(C).
    7. Hohler, J., 2018. "Reconstruction of empirical strategies using content analysis - an application to the dairy industry," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277123, International Association of Agricultural Economists.
    8. Aurel Burciu & Rozalia Kicsi & Simona Buta & Mihaela State & Iulia Burlac & Denisa Alexandra Chifan & Beatrice Ipsalat, 2023. "The Study of the Relationship among GCI, GII, Disruptive Technology, and Social Innovations in MNCs: How Do We Evaluate Financial Innovations Made by Firms? A Preliminary Inquiry," FinTech, MDPI, vol. 2(3), pages 1-42, August.
    9. Ancillai, Chiara & Sabatini, Andrea & Gatti, Marco & Perna, Andrea, 2023. "Digital technology and business model innovation: A systematic literature review and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    10. Langley, Paul & Rieple, Alison, 2021. "Incumbents’ capabilities to win in a digitised world: The case of the fashion industry," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    11. Junru Chen & Lei Shen, 2024. "A Synthetic Review on Enterprise Digital Transformation: A Bibliometric Analysis," Sustainability, MDPI, vol. 16(5), pages 1-20, February.
    12. Kristina Stoiber & Kurt Matzler & Julia Hautz, 2023. "Ambidextrous structures paving the way for disruptive business models: a conceptual framework," Review of Managerial Science, Springer, vol. 17(4), pages 1439-1485, May.
    13. David Hidalgo-Carvajal & Ruth Carrasco-Gallego & Gustavo Morales-Alonso, 2021. "From Goods to Services and from Linear to Circular: The Role of Servitization’s Challenges and Drivers in the Shifting Process," Sustainability, MDPI, vol. 13(8), pages 1-26, April.
    14. Piepponen, Amanda & Ritala, Paavo & Keränen, Joona & Maijanen, Päivi, 2022. "Digital transformation of the value proposition: A single case study in the media industry," Journal of Business Research, Elsevier, vol. 150(C), pages 311-325.
    15. Daxing Chen & Helian Xu & Guangya Zhou, 2024. "Has Artificial Intelligence Promoted Manufacturing Servitization: Evidence from Chinese Enterprises," Sustainability, MDPI, vol. 16(6), pages 1-19, March.
    16. Khorshed Alam & Mohammad Afshar Ali & Michael Erdiaw-Kwasie & Md Shahiduzzaman & Eswaran Velayutham & Peter A. Murray & Retha Wiesner, 2022. "Impact of ICTs on Innovation and Performance of Firms: Do Start-ups, Regional Proximity and Skills Matter?," Sustainability, MDPI, vol. 14(10), pages 1-18, May.
    17. Maria Ghufran & Khurram Iqbal Ahmad Khan & Fahim Ullah & Wesam Salah Alaloul & Muhammad Ali Musarat, 2022. "Key Enablers of Resilient and Sustainable Construction Supply Chains: A Systems Thinking Approach," Sustainability, MDPI, vol. 14(19), pages 1-19, September.
    18. Clavijo-Buritica, Nicolás & Triana-Sanchez, Laura & Escobar, John Willmer, 2023. "A hybrid modeling approach for resilient agri-supply network design in emerging countries: Colombian coffee supply chain," Socio-Economic Planning Sciences, Elsevier, vol. 85(C).
    19. Chen Ren & Sang-Joon Lee & Chenxi Hu, 2023. "Digitalization Improves Enterprise Performance: New Evidence by Text Analysis," SAGE Open, , vol. 13(2), pages 21582440231, May.
    20. Shafiee, Mohammad & Zare-Mehrjerdi, Yahia & Govindan, Kannan & Dastgoshade, Sohaib, 2022. "A causality analysis of risks to perishable product supply chain networks during the COVID-19 outbreak era: An extended DEMATEL method under Pythagorean fuzzy environment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:19:p:14539-:d:1254667. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.