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Incumbents’ capabilities to win in a digitised world: The case of the fashion industry

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  • Langley, Paul
  • Rieple, Alison

Abstract

The literature on digital disruption has a gap in understanding the capabilities that incumbents develop or enhance to defend or counter-attack against digital attackers. We examine examples of incumbent fashion retail-manufacturers, both high and poor performers, from a systematic review of publicly available data. We uncover the capabilities that underpin the performance outcomes from the incumbents’ defence or counter attack against disruption from digital attackers.

Suggested Citation

  • Langley, Paul & Rieple, Alison, 2021. "Incumbents’ capabilities to win in a digitised world: The case of the fashion industry," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    • Handle: RePEc:eee:tefoso:v:167:y:2021:i:c:s0040162521001505
    DOI: 10.1016/j.techfore.2021.120718
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