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Hainan Sport Tourism Development—A SWOT Analysis

Author

Listed:
  • Erwei Dong

    (College of Physical Education, Huanggang Normal University, Huanggang 438000, China
    International Joint Tourism College, Hainan University Arizona State University, Haikou 570228, China)

  • Bing Fu

    (School of Physical Education, Shanghai University of Sport, Shanghai 200438, China
    College of Business, Shenyang City University, Shenyang 110169, China)

  • Yuntan Li

    (Department of Geography and Environment, London School of Economics and Political Science, London WC2A 2AE, UK)

  • Jianing Jin

    (School of Communication, Northwestern University, Evanston, IL 60208, USA)

  • Hengyu Hu

    (School of Physical Education, Shanghai University of Sport, Shanghai 200438, China)

  • Yajing Ma

    (School of Oriental and African Studies, University of London, London WC1H 0XG, UK)

  • Zecheng Zhang

    (School of Physical Education, Hainan University, Haikou 570228, China)

  • Qianwen Xu

    (School of Travel Services and Management, Tourism College of Zhejiang, Hangzhou 311215, China)

  • Zhu Cheng

    (School of Business and Tourism Management, Yunnan University, Kunming 650106, China)

Abstract

Hainan, as a popular tourism destination, is well-promoted by the Chinese central government. In particular, both central and local governments encourage Hainan’s sport tourism-related professionals to develop sport tourism as one of the most important tourist activities in Hainan. However, previous research has not reported on Hainan’s sport tourism strengths, weaknesses, opportunities, and threats as a tourism destination or a sports event host. This study uses SWOT analysis to identify the strengths, weaknesses, opportunities, and threats in the context of Hainan’s sport tourism development. A total of 12 dimensions, including branding, culture, finance, infrastructure, location, market, nature, policy, product, specialty, sustainability, and tourist were generated from our data analysis. In addition, a total of five future directions, including emphasizing event-oriented sport tourism, prioritizing sport motivation, identifying major sport tourism markets, making the rational use of sport tourism resources, and nurturing sport culture, are recommended as a result of this study.

Suggested Citation

  • Erwei Dong & Bing Fu & Yuntan Li & Jianing Jin & Hengyu Hu & Yajing Ma & Zecheng Zhang & Qianwen Xu & Zhu Cheng, 2022. "Hainan Sport Tourism Development—A SWOT Analysis," Sustainability, MDPI, vol. 14(19), pages 1-23, October.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:19:p:12653-:d:933985
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    References listed on IDEAS

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    1. Christine Green, B., 2001. "Leveraging Subculture and Identity to Promote Sport Events," Sport Management Review, Elsevier, vol. 4(1), pages 1-19, May.
    2. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    3. B. Christine Green, 2001. "Leveraging Subculture and Identity to Promote Sport Events," Sport Management Review, Taylor & Francis Journals, vol. 4(1), pages 1-19, January.
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    Keywords

    Hainan; sport tourism; SWOT;
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