IDEAS home Printed from https://ideas.repec.org/a/vrs/spotou/v23y2016i2p104-112n7.html
   My bibliography  Save this article

Why do People Attend Sport Events at Mature Tourist Destinations? An Analysis of Visitors’ Motivation to Attend the Windsurf World Cup on Sylt

Author

Listed:
  • Könecke Thomas

    (Johannes Gutenberg University Mainz, Faculty of Social Sciences, Media and Sports, Department of Sport Economics, Sport Sociology and Sport History, Germany)

  • Kwiatkowski Grzegorz

    (University of Southern Denmark, Faculty of Business and Social Sciences, Department of Environmental and Business Economics Denmark)

Abstract

Introduction. Sport events have become a popular tool for the marketing of tourist destinations. In this regard, it has to be kept in mind that the effects events can generate for destinations largely depend on the motivation of the attendees. Building on this insight, the aim of this paper is to compare the motivational structures of two types of visitors (primary purpose event visitors and casual visitors) to the German island of Sylt during a Windsurf World Cup. This event-destination combination was chosen because it represents the tendency for popular tourist resorts to use small-scale sport events in their marketing efforts. Material and methods. The research was conducted using an a priori segmentation of event attendees as casual visitors and primary purpose event visitors that is based on a well-established theoretical background. Results. The results revealed that both visitor groups were mainly motivated by cheering for the surfers and indulging in vicarious achievement. Furthermore, both showed some interest in learning more about the destination. Interestingly, many other motives that had been identified in (sport) tourism research did not seem to be very relevant for the respondents. Conclusion. Event marketers should heavily emphasise the opportunity to watch and closely relate to the surfers. Thus, including internationally popular athletes - if they are also popular in Germany - as well as local heroes in the event seems to be reasonable.

Suggested Citation

  • Könecke Thomas & Kwiatkowski Grzegorz, 2016. "Why do People Attend Sport Events at Mature Tourist Destinations? An Analysis of Visitors’ Motivation to Attend the Windsurf World Cup on Sylt," Polish Journal of Sport and Tourism, Sciendo, vol. 23(2), pages 104-112, June.
    • Handle: RePEc:vrs:spotou:v:23:y:2016:i:2:p:104-112:n:7
    DOI: 10.1515/pjst-2016-0013
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/pjst-2016-0013
    Download Restriction: no
    File URL: https://libkey.io/10.1515/pjst-2016-0013?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gibson, Heather J. & Kaplanidou, Kyriaki & Kang, Sung Jin, 2012. "Small-scale event sport tourism: A case study in sustainable tourism," Sport Management Review, Elsevier, vol. 15(2), pages 160-170.
    2. Tkaczynski, Aaron & Rundle-Thiele, Sharyn R., 2011. "Event segmentation: A review and research agenda," Tourism Management, Elsevier, vol. 32(2), pages 426-434.
    3. Heather J. Gibson & Kyriaki Kaplanidou & Sung Jin Kang, 2012. "Small-scale event sport tourism: A case study in sustainable tourism," Sport Management Review, Taylor & Francis Journals, vol. 15(2), pages 160-170, April.
    4. Christine Green, B., 2001. "Leveraging Subculture and Identity to Promote Sport Events," Sport Management Review, Elsevier, vol. 4(1), pages 1-19, May.
    5. B. Christine Green, 2001. "Leveraging Subculture and Identity to Promote Sport Events," Sport Management Review, Taylor & Francis Journals, vol. 4(1), pages 1-19, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marko Perić & Jelena Đurkin & Nicholas Wise, 2016. "Leveraging Small-Scale Sport Events: Challenges of Organising, Delivering and Managing Sustainable Outcomes in Rural Communities, the Case of Gorski kotar, Croatia," Sustainability, MDPI, vol. 8(12), pages 1-17, December.
    2. Maria Morfoulaki & Glykeria Myrovali & Kornilia-Maria Kotoula & Thomas Karagiorgos & Kostas Alexandris, 2023. "Sport Tourism as Driving Force for Destinations’ Sustainability," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
    3. Ine Hugaerts & Jeroen Scheerder & Kobe Helsen & Joris Corthouts & Erik Thibaut & Thomas Könecke, 2021. "Sustainability in Participatory Sports Events: The Development of a Research Instrument and Empirical Insights," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    4. Ziakas, Vassilios & Costa, Carla A., 2011. "Event portfolio and multi-purpose development: Establishing the conceptual grounds," Sport Management Review, Elsevier, vol. 14(4), pages 409-423.
    5. Bozman, Carl S. & Kurpis, Lada V. & Frye, Chris, 2010. "Hoopfest: Using longitudinal economic impact data to assess the success of a strategic reorientation," Sport Management Review, Elsevier, vol. 13(1), pages 65-81, February.
    6. Jen-Jen Yang & Yen-Ching Chuang & Huai-Wei Lo & Ting-I Lee, 2020. "A Two-Stage MCDM Model for Exploring the Influential Relationships of Sustainable Sports Tourism Criteria in Taichung City," IJERPH, MDPI, vol. 17(7), pages 1-16, March.
    7. Marko Perić & Vanja Vitezić, 2019. "Socio-Economic Impacts of Event Failure: The Case of a Cancelled International Cycling Race," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    8. Martin Thomas Falk & Markku Vieru, 2021. "Short-term hotel room price effects of sporting events," Tourism Economics, , vol. 27(3), pages 569-588, May.
    9. Raggiotto, Francesco & Scarpi, Daniele, 2020. "Living on the edge: Psychological drivers of athletes’ intention to re-patronage extreme sporting events," Sport Management Review, Elsevier, vol. 23(2), pages 229-241.
    10. Christian Dragin-Jensen, 2016. "Mutual Image Impacts of Events and Host Destinations: What We Know From Prior Research," Working Papers 122/16, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
    11. Vargane Csoban, Katalin & Serra, Gyorgy, 2014. "The role of small-scale sports events in developing sustainable sport tourism – a case study of fencing," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 8(4), pages 1-6, December.
    12. Huei-Fu Lu, 2021. "Hallmark Sporting Events as a Vehicle for Promoting the Sustainable Development of Regional Tourism: Strategic Perspectives from Stakeholders," Sustainability, MDPI, vol. 13(6), pages 1-15, March.
    13. Krongthong Heebkhoksung & Wanchai Rattanawong & Varin Vongmanee, 2023. "A New Paradigm of a Sustainability-Balanced Scorecard Model for Sport Tourism," Sustainability, MDPI, vol. 15(13), pages 1-19, July.
    14. Bergier, Jozef & Wasilewska, Malgorzata & Bergier, Michal, 2018. "European Championship In Football In Poland And The Increase In Foreign Tourist Arrivals," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 9(1), pages 103-108.
    15. Erwei Dong & Bing Fu & Yuntan Li & Jianing Jin & Hengyu Hu & Yajing Ma & Zecheng Zhang & Qianwen Xu & Zhu Cheng, 2022. "Hainan Sport Tourism Development—A SWOT Analysis," Sustainability, MDPI, vol. 14(19), pages 1-23, October.
    16. Mohamed Toukabri & Maher Toukabri, 2023. "Football Industry Accounting as a Social and Organizational Practice: from the Implementation of the CSR Process to Integrated Reporting," Systemic Practice and Action Research, Springer, vol. 36(5), pages 725-753, October.
    17. Juan Antonio Sánchez-Sáez & Francisco Segado Segado & Ferran Calabuig-Moreno & Ana Mª Gallardo Guerrero, 2020. "Measuring Residents’ Perceptions of Corporate Social Responsibility at Small- and Medium-Sized Sports Events," IJERPH, MDPI, vol. 17(23), pages 1-17, November.
    18. Balázs Polcsik & Tamás Laczkó & Szilvia Perényi, 2022. "Euro 2020 Held during the COVID-19 Period: Budapest Residents’ Perceptions," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    19. Zhou, Ran & Kaplanidou, Kyriaki, 2018. "Building social capital from sport event participation: An exploration of the social impacts of participatory sport events on the community," Sport Management Review, Elsevier, vol. 21(5), pages 491-503.
    20. Jesyca Salgado-Barandela & à ngel Barajas & Patricio Sánchez-Fernández, 2021. "Sport-event portfolios: An analysis of their ability to attract revenue from tourism," Tourism Economics, , vol. 27(3), pages 436-454, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:spotou:v:23:y:2016:i:2:p:104-112:n:7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.