Creating Sustainable Mega Event Impacts: Networking and Relationship Development through Pre-Event Training
AbstractThe primary purpose of this research was to investigate how relationship marketing, specifically networking, was used to create sustainable event impacts in the context of pre-event training for the Sydney 2000 Olympic Games. The investigation employed Parvatiyar and Sheth's (2000) process model of relationship marketing. Three case studies in regional Australia were analysed with respect to how stakeholders used pre-Games training to add breadth and sustainability to the Games' impacts. Equally important, the study addressed how some stakeholders lost opportunities for economic development by not using networking and relationship development in their pre-Games training initiatives. Findings suggest that a relationship-based approach to a major sport event can expand short-term impacts for hosts into longer-term opportunities for tourism, investment, and trade relations.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal Sport Management Review.
Volume (Year): 9 (2006)
Issue (Month): 1 (May)
Contact details of provider:
Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Christine Green, B., 2001. "Leveraging Subculture and Identity to Promote Sport Events," Sport Management Review, Elsevier, vol. 4(1), pages 1-19, May.
- Pereira, Elsa & Mascarenhas, Maria Margarida & Pires, Gustavo, 2014. "Sports Events As A Tool To Leverage The Tourism Destination Image," Spatial and Organizational Dynamics Discussion Papers 2014-4, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.
- Ziakas, Vassilios & Costa, Carla A., 2011. "Event portfolio and multi-purpose development: Establishing the conceptual grounds," Sport Management Review, Elsevier, vol. 14(4), pages 409-423.
- Sparvero, Emily & Chalip, Laurence, 2007. "Professional Teams as Leverageable Assets: Strategic Creation of Community Value," Sport Management Review, Elsevier, vol. 10(1), pages 1-30, May.
- Schulenkorf, Nico, 2010. "The roles and responsibilities of a change agent in sport event development projects," Sport Management Review, Elsevier, vol. 13(2), pages 118-128, May.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).
If references are entirely missing, you can add them using this form.