IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i14p8472-d860003.html
   My bibliography  Save this article

Motivations and Loyalty of the Demand for Adventure Tourism as Sustainable Travel

Author

Listed:
  • Mauricio Carvache-Franco

    (Facultad de Turismo y Hotelería, Universidad Espíritu Santo, Samborondón 092301, Ecuador)

  • Daniel Contreras-Moscol

    (Centro de Emprendimiento e Innovación I3Lab, Escuela Superior Politécnica del Litoral, ESPOL, Guayaquil 090903, Ecuador
    Centro de Idiomas CENID, Universidad Técnica de Babahoyo, UTB, Babahoyo 120102, Ecuador)

  • Miguel Orden-Mejía

    (Facultat de Turisme i Geografia, Universitat Rovira i Virgili, 43480 Vila-seca, Spain)

  • Wilmer Carvache-Franco

    (Facultad de Ciencias Sociales y Humanísticas, Escuela Superior Politécnica del Litoral, ESPOL, Guayaquil 090903, Ecuador)

  • Héctor Vera-Holguin

    (Facultad de Ciencias Sociales y Humanísticas, Escuela Superior Politécnica del Litoral, ESPOL, Guayaquil 090903, Ecuador)

  • Orly Carvache-Franco

    (Facultad de Ciencias Económicas, Administrativas y Empresariales, Universidad Católica de Santiago de Guayaquil, Guayaquil 090615, Ecuador)

Abstract

Adventure tourism as a form of sustainable tourism is a potential source of social, economic, and environmental development, and the more the tourism industry is exploited in a responsible manner, the greater the development of a country. The present research proposes the following objectives: (i) to identify the motivational dimensions of demand in an adventure destination, and (ii) to determine the motivational dimensions of demand that predict the return, recommendation, and saying positive things of the adventure destination as loyalty variables. The study was carried out during the COVID-19 pandemic in Guayaquil, and the participants had visited the province of Santa Elena in Ecuador, an adventure tourism destination. This quantitative study used a sample of 318 valid questionnaires that were collected online and analyzed using factor analysis and the multiple regression enter method. The results show five motivational dimensions in adventure tourism: learning, social, biosecurity, relaxation, and competence mastery. The relaxation dimension is the most important and most influential predictor in return, recommendation, and saying positive things about the demand for adventure tourism. The results will contribute as management guides for DMOs and as sources of information for companies involved in the marketing and development of post-pandemic products. The study is also a contribution to the academic literature on adventure destinations.

Suggested Citation

  • Mauricio Carvache-Franco & Daniel Contreras-Moscol & Miguel Orden-Mejía & Wilmer Carvache-Franco & Héctor Vera-Holguin & Orly Carvache-Franco, 2022. "Motivations and Loyalty of the Demand for Adventure Tourism as Sustainable Travel," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8472-:d:860003
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/14/8472/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/14/8472/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sea-Jin Chang & Arjen van Witteloostuijn & Lorraine Eden, 2010. "From the Editors: Common method variance in international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(2), pages 178-184, February.
    2. Ľubomír Štrba & Jana Kolačkovská & Branislav Kršák & Csaba Sidor & Marián Lukáč, 2022. "Perception of the Impacts of Tourism by the Administrations of Protected Areas and Sustainable Tourism (Un)Development in Slovakia," Sustainability, MDPI, vol. 14(11), pages 1-20, May.
    3. Henry Kaiser, 1970. "A second generation little jiffy," Psychometrika, Springer;The Psychometric Society, vol. 35(4), pages 401-415, December.
    4. Almeida-Santana, Arminda & Moreno-Gil, Sergio, 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty," Tourism Management, Elsevier, vol. 65(C), pages 245-255.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tamara Gajić & Ivana Blešić & Marko D. Petrović & Milan M. Radovanović & Filip Đoković & Dunja Demirović Bajrami & Sanja Kovačić & Ivana Jošanov Vrgović & Tatyana N. Tretyakova & Julia A. Syromiatniko, 2023. "Stereotypes and Prejudices as (Non) Attractors for Willingness to Revisit Tourist-Spatial Hotspots in Serbia," Sustainability, MDPI, vol. 15(6), pages 1-22, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mirza Mohammad Didarul Alam & Nor Azila Mohd Noor, 2020. "The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh," SAGE Open, , vol. 10(2), pages 21582440209, May.
    2. Howard, Matt C. & Henderson, Jennifer, 2023. "A review of exploratory factor analysis in tourism and hospitality research: Identifying current practices and avenues for improvement," Journal of Business Research, Elsevier, vol. 154(C).
    3. Siwarit Pongsakornrungsilp & Pimlapas Pongsakornrungsilp & Theeranuch Pusaksrikit & Pimmada Wichasin & Vikas Kumar, 2021. "Co-Creating a Sustainable Regional Brand from Multiple Sub-Brands: The Andaman Tourism Cluster of Thailand," Sustainability, MDPI, vol. 13(16), pages 1-23, August.
    4. Newburry, William & Gardberg, Naomi A. & Sanchez, Juan I., 2014. "Employer Attractiveness in Latin America: The Association Among Foreignness, Internationalization and Talent Recruitment," Journal of International Management, Elsevier, vol. 20(3), pages 327-344.
    5. Ahammad, Mohammad Faisal & Tarba, Shlomo Yedidia & Liu, Yipeng & Glaister, Keith W., 2016. "Knowledge transfer and cross-border acquisition performance: The impact of cultural distance and employee retention," International Business Review, Elsevier, vol. 25(1), pages 66-75.
    6. Chetan Doddamani & M. Manoj, 2023. "Analysis of the influences of built environment measures on household car and motorcycle ownership decisions in Hubli-Dharwad cities," Transportation, Springer, vol. 50(1), pages 205-243, February.
    7. Behrooz Gharleghi & Asghar Afshar Jahanshahi & Khaled Nawaser, 2018. "The Outcomes of Corporate Social Responsibility to Employees: Empirical Evidence from a Developing Country," Sustainability, MDPI, vol. 10(3), pages 1-15, March.
    8. Yi-Ju Lo & Tung Hung, 2015. "Structure offshoring and returns on offshoring," Asia Pacific Journal of Management, Springer, vol. 32(2), pages 443-479, June.
    9. Jörn H. Block & Christian O. Fisch & James Lau & Martin Obschonka & André Presse, 2019. "How Do Labor Market Institutions Influence the Preference to Work in Family Firms? A Multilevel Analysis Across 40 Countries," Entrepreneurship Theory and Practice, , vol. 43(6), pages 1067-1093, November.
    10. Liu, Yulong & Yu, Yang, 2018. "Institutions, firm resources and the foreign establishment mode choices of Chinese firms: The moderating role of home regional institutional development," Journal of Business Research, Elsevier, vol. 93(C), pages 111-121.
    11. Ben-Shahar, Danny & Golan, Roni, 2014. "Real estate and personality," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 53(C), pages 111-119.
    12. Cortés-Sánchez, Julián David & Grueso, Merlin Patricia, 2017. "Factor analysis evaluation of Schein's career orientation inventory in Colombia," OSF Preprints jf5nq, Center for Open Science.
    13. Rand Al-Dmour & Ola H. Alkhatib & Hani Al-Dmour & Eatedal Basheer Amin, 2023. "The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices," SAGE Open, , vol. 13(2), pages 21582440231, June.
    14. Kalinic, Igor & Brouthers, Keith D., 2022. "Entrepreneurial orientation, export channel selection, and export performance of SMEs," International Business Review, Elsevier, vol. 31(1).
    15. López-Sáez, Pedro & Cruz-González, Jorge & Navas-López, Jose Emilio & Perona-Alfageme, María del Mar, 2021. "Organizational integration mechanisms and knowledge transfer effectiveness in MNCs: The moderating role of cross-national distance," Journal of International Management, Elsevier, vol. 27(4).
    16. Lazarova, Mila & Peretz, Hilla & Fried, Yitzhak, 2017. "Locals know best? Subsidiary HR autonomy and subsidiary performance," Journal of World Business, Elsevier, vol. 52(1), pages 83-96.
    17. Lise A. Oortmerssen & Marjolein C. J. Caniëls & Marcel F. Assen, 2020. "Coping with Work Stressors and Paving the Way for Flow: Challenge and Hindrance Demands, Humor, and Cynicism," Journal of Happiness Studies, Springer, vol. 21(6), pages 2257-2277, August.
    18. Xiao Zhang & Luqun Xie & Jiatao Li & Li Cheng, 2022. "“Outside in”: Global demand heterogeneity and dynamic capabilities of multinational enterprises," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(4), pages 709-722, June.
    19. Maggie Chuoyan Dong & Yulin Fang & Detmar W. Straub, 2017. "The Impact of Institutional Distance on the Joint Performance of Collaborating Firms: The Role of Adaptive Interorganizational Systems," Information Systems Research, INFORMS, vol. 28(2), pages 309-331, June.
    20. Stanislav Avsec, 2023. "Design Thinking to Envision More Sustainable Technology-Enhanced Teaching for Effective Knowledge Transfer," Sustainability, MDPI, vol. 15(2), pages 1-26, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8472-:d:860003. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.