IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i11p6792-d830048.html
   My bibliography  Save this article

The Impact of Personal Values and Attitude toward Sustainable Entrepreneurship on Entrepreneurial Intention to Enhance Sustainable Development: Empirical Evidence from Pakistan

Author

Listed:
  • Nosheena Yasir

    (Department of Management, Xi’an Jiaotong University City College, Xi’an 710018, China
    School of Economics and Management, Northwest University, Xi’an 710127, China)

  • Ruyu Xie

    (Department of Management, Xi’an Jiaotong University City College, Xi’an 710018, China)

  • Junrui Zhang

    (Department of Management, Xi’an Jiaotong University City College, Xi’an 710018, China
    School of Management, Xi’an Jiaotong University, Xi’an 710049, China)

Abstract

Sustainable entrepreneurial opportunity recognition and action are strongly linked to a person’s desire to succeed. Therefore, entrepreneurial intentions are increasingly being studied from a sustainable development viewpoint. By integrating the theory of human values into the theory of planned behavior, the goal of this study was to investigate how values interact with sustainable entrepreneurial intentions. In all, 465 graduate students from Punjab, Pakistan, were interviewed for this study. The findings reveal that students’ entrepreneurial intentions are supported by views toward sustainable entrepreneurship, societal norms, and perceived behavioral control. According to structural equation modeling, self-transcendence and self-enhancement are the personal values that directly or indirectly interact with sustainable entrepreneurial intentions, which is consistent with the findings of the present study. Accordingly, the TPB model may help identify the relationship between sustainable entrepreneurship values and aims and the role of personal values in terms of understanding sustainable entrepreneurial intentions. As a practical implication, according to this study, it is essential to emphasize the importance of personal values in the education of potential entrepreneurs to increase their sustainable entrepreneurial intentions.

Suggested Citation

  • Nosheena Yasir & Ruyu Xie & Junrui Zhang, 2022. "The Impact of Personal Values and Attitude toward Sustainable Entrepreneurship on Entrepreneurial Intention to Enhance Sustainable Development: Empirical Evidence from Pakistan," Sustainability, MDPI, vol. 14(11), pages 1-20, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:11:p:6792-:d:830048
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/11/6792/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/11/6792/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ben Youssef, Adel & Boubaker, Sabri & Omri, Anis, 2018. "Entrepreneurship and sustainability: The need for innovative and institutional solutions," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 232-241.
    2. Cohen, Boyd & Winn, Monika I., 2007. "Market imperfections, opportunity and sustainable entrepreneurship," Journal of Business Venturing, Elsevier, vol. 22(1), pages 29-49, January.
    3. Bacq, Sophie & Alt, Elisa, 2018. "Feeling capable and valued: A prosocial perspective on the link between empathy and social entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 33(3), pages 333-350.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Singh, Sanjay Kumar & Giudice, Manlio Del & Chierici, Roberto & Graziano, Domenico, 2020. "Green innovation and environmental performance: The role of green transformational leadership and green human resource management," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
    6. Wendy Stubbs, 2017. "Sustainable Entrepreneurship and B Corps," Business Strategy and the Environment, Wiley Blackwell, vol. 26(3), pages 331-344, March.
    7. Filipe Santos, 2012. "A Positive Theory of Social Entrepreneurship," Journal of Business Ethics, Springer, vol. 111(3), pages 335-351, December.
    8. Francisco Liñán & Yi–Wen Chen, 2009. "Development and Cross–Cultural Application of a Specific Instrument to Measure Entrepreneurial Intentions," Entrepreneurship Theory and Practice, , vol. 33(3), pages 593-617, May.
    9. Kuckertz, Andreas & Wagner, Marcus, 2010. "The influence of sustainability orientation on entrepreneurial intentions -- Investigating the role of business experience," Journal of Business Venturing, Elsevier, vol. 25(5), pages 524-539, September.
    10. Stefan Schaltegger & Markus Beckmann & Kai Hockerts, 2018. "Collaborative entrepreneurship for sustainability. Creating solutions in light of the UN sustainable development goals," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 10(2), pages 131-152.
    11. Francisco Linan & Alain Fayolle, 2015. "A systematic literature review on entrepreneurial intentions : citation, thematic analyses, and research agenda," Post-Print hal-02313298, HAL.
    12. Phan Tan Luc, 2020. "The influence of personality traits on social entrepreneurial intention among owners of civil society organisations in Vietnam," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 40(3), pages 291-308.
    13. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Osama Rashid & An Liren, 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    14. Frank Martin Belz & Julia Katharina Binder, 2017. "Sustainable Entrepreneurship: A Convergent Process Model," Business Strategy and the Environment, Wiley Blackwell, vol. 26(1), pages 1-17, January.
    15. Muhammad Israr & Mazhar Saleem, 2018. "Entrepreneurial intentions among university students in Italy," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-14, December.
    16. Vivek Wadhwa & Richard Freeman & Ben Rissing, 2010. "Education and Tech Entrepreneurship," Innovations: Technology, Governance, Globalization, MIT Press, vol. 5(2), pages 141-153, April.
    17. Baoshan Ge & Dake Jiang & Yang Gao & Sang-Bing Tsai, 2016. "The Influence of Legitimacy on a Proactive Green Orientation and Green Performance: A Study Based on Transitional Economy Scenarios in China," Sustainability, MDPI, vol. 8(12), pages 1-20, December.
    18. Teemu Kautonen & Marco van Gelderen & Matthias Fink, 2015. "Robustness of the Theory of Planned Behavior in Predicting Entrepreneurial Intentions and Actions," Entrepreneurship Theory and Practice, , vol. 39(3), pages 655-674, May.
    19. Janka Betáková & Jingjing Wu & Ildiko Rudnak & Robert Magda & Robert Magda, 2021. "Employment of foreign students after graduation in Hungary in the context of entrepreneurship and sustainability," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 553-570, June.
    20. Alain Fayolle & Francisco Linan & Juan A. Moriano, 2014. "Beyond entrepreneurial intentions : values and motivations in entrepreneurship," Post-Print hal-02313137, HAL.
    21. Zapkau, Florian B. & Schwens, Christian & Steinmetz, Holger & Kabst, Rüdiger, 2015. "Disentangling the effect of prior entrepreneurial exposure on entrepreneurial intention," Journal of Business Research, Elsevier, vol. 68(3), pages 639-653.
    22. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    23. Stefan Schaltegger & Marcus Wagner, 2011. "Sustainable entrepreneurship and sustainability innovation: categories and interactions," Business Strategy and the Environment, Wiley Blackwell, vol. 20(4), pages 222-237, May.
    24. Jaiswal, Deepak & Kant, Rishi, 2018. "Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 60-69.
    25. Lars Kolvereid, 1996. "Prediction of Employment Status Choice Intentions," Entrepreneurship Theory and Practice, , vol. 21(1), pages 47-58, October.
    26. Daniel V. Holland & Dean A. Shepherd, 2013. "Deciding to Persist: Adversity, Values, and Entrepreneurs’ Decision Policies," Entrepreneurship Theory and Practice, , vol. 37(2), pages 331-358, March.
    27. Hamed Taherdoost, 2016. "Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research," Post-Print hal-02546796, HAL.
    28. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Muhammad Babar & Muhammad Irfan & An Liren, 2021. "Impact of Environmental, Social Values and the Consideration of Future Consequences for the Development of a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(5), pages 1-20, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nosheena Yasir & Muhammad Babar & Hafiz Shakir Mehmood & Ruyu Xie & Guanke Guo, 2023. "The Environmental Values Play a Role in the Development of Green Entrepreneurship to Achieve Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 15(8), pages 1-27, April.
    2. Alexandra Zamfirache & Titus Suciu & Carmen Elena Anton & Ruxandra-Gabriela Albu & Ioana-Simona Ivasciuc, 2023. "The Interest Shown by Potential Young Entrepreneurs in Romania Regarding Feasible Funding Sources, in the Context of a Sustainable Entrepreneurial Education," Sustainability, MDPI, vol. 15(6), pages 1-29, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Osama Rashid & An Liren, 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    2. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Muhammad Babar & Muhammad Irfan & An Liren, 2021. "Impact of Environmental, Social Values and the Consideration of Future Consequences for the Development of a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(5), pages 1-20, March.
    3. Ghulam Raza Sargani & Deyi Zhou & Muhammad Haseeb Raza & Yuzhi Wei, 2020. "Sustainable Entrepreneurship in the Agriculture Sector: The Nexus of the Triple Bottom Line Measurement Approach," Sustainability, MDPI, vol. 12(8), pages 1-24, April.
    4. Brunella Arru, 2020. "An integrative model for understanding the sustainable entrepreneurs’ behavioural intentions: an empirical study of the Italian context," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 22(4), pages 3519-3576, April.
    5. Matthias Filser & Sascha Kraus & Norat Roig-Tierno & Norbert Kailer & Ulrike Fischer, 2019. "Entrepreneurship as Catalyst for Sustainable Development: Opening the Black Box," Sustainability, MDPI, vol. 11(16), pages 1-18, August.
    6. Nosheena Yasir & Muhammad Babar & Hafiz Shakir Mehmood & Ruyu Xie & Guanke Guo, 2023. "The Environmental Values Play a Role in the Development of Green Entrepreneurship to Achieve Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 15(8), pages 1-27, April.
    7. Amir Emami & Datis Khajeheian, 2018. "Social Norms and Entrepreneurial Action: The Mediating Role of Opportunity Confidence," Sustainability, MDPI, vol. 11(1), pages 1-18, December.
    8. Aikaterini Argyrou & Nicolas Chevrollier & Andre Nijhof, 2023. "The versatile role of sustainable market entrepreneurs in market transformation: An intervention framework for institutional change," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 259-273, January.
    9. Matthew P. Johnson & Stefan Schaltegger, 2020. "Entrepreneurship for Sustainable Development: A Review and Multilevel Causal Mechanism Framework," Entrepreneurship Theory and Practice, , vol. 44(6), pages 1141-1173, November.
    10. Yasemin Eroglu & Lubna Rashid, 2022. "The Impact of Perceived Support and Barriers on the Sustainable Orientation of Turkish Startups," Sustainability, MDPI, vol. 14(8), pages 1-14, April.
    11. Laura von Arnim & Matthias Mrozewski, 2020. "Entrepreneurship in an Increasingly Digital and Global World. Evaluating the Role of Digital Capabilities on International Entrepreneurial Intention," Sustainability, MDPI, vol. 12(19), pages 1-18, September.
    12. Ferreira, Joao J. & Fernandes, Cristina I. & Veiga, Pedro Mota & Caputo, Andrea, 2022. "The interactions of entrepreneurial attitudes, abilities and aspirations in the (twin) environmental and digital transitions? A dynamic panel data approach," Technology in Society, Elsevier, vol. 71(C).
    13. Anca-Otilia Dodescu & Elena-Aurelia Botezat & Alexandru Constăngioară & Ioana-Crina Pop-Cohuţ, 2021. "A Partial Least-Square Mediation Analysis of the Contribution of Cross-Campus Entrepreneurship Education to Students’ Entrepreneurial Intentions," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    14. Meqbel M. Aliedan & Ibrahim A. Elshaer & Mansour A. Alyahya & Abu Elnasr E. Sobaih, 2022. "Influences of University Education Support on Entrepreneurship Orientation and Entrepreneurship Intention: Application of Theory of Planned Behavior," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
    15. Renata Dana Nițu-Antonie & Emőke-Szidónia Feder & Vladimir Nițu-Antonie & Róbert-Károly György, 2023. "Predicting Sustainable Entrepreneurial Intentions among Romanian Students: A Mediated and Moderated Application of the Entrepreneurial Event Model," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    16. Fokko J. Eller & Michael M. Gielnik & Hendrik Wimmer & Corinna Thölke & Sara Holzapfel & Silke Tegtmeier & Jantje Halberstadt, 2020. "Identifying business opportunities for sustainable development: Longitudinal and experimental evidence contributing to the field of sustainable entrepreneurship," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1387-1403, March.
    17. Aurora A. C. Teixeira & Rosa Portela Forte, 2017. "Prior education and entrepreneurial intentions: the differential impact of a wide range of fields of study," Review of Managerial Science, Springer, vol. 11(2), pages 353-394, March.
    18. Shehnaz Tehseen & Syed Arslan Haider, 2021. "Impact of Universities’ Partnerships on Students’ Sustainable Entrepreneurship Intentions: A Comparative Study," Sustainability, MDPI, vol. 13(9), pages 1-20, April.
    19. Ingrid R. Epezagne Assamala & Wenyuan Li & Sheikh Farhan Ashraf & Nausheen Syed & He Di & Mehrab Nazir, 2022. "Mediation-Moderation Model: An Empirical Examination of Sustainable Women Entrepreneurial Performance towards Agricultural SMEs in Ivory Coast," Sustainability, MDPI, vol. 14(10), pages 1-21, May.
    20. Aleem Ahmad Qader & Jingwei Zhang & Sheikh Farhan Ashraf & Nausheen Syed & Khaoula Omhand & Mehrab Nazir, 2022. "Capabilities and Opportunities: Linking Knowledge Management Practices of Textile-Based SMEs on Sustainable Entrepreneurship and Organizational Performance in China," Sustainability, MDPI, vol. 14(4), pages 1-26, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:11:p:6792-:d:830048. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.