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Sustainable Entrepreneurship and B Corps

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  • Wendy Stubbs

Abstract

Sustainable entrepreneurship contributes to solving social and environmental problems through the means of successful for‐profit businesses. This paper contributes to understanding how sustainable entrepreneurship is implemented by exploring an emerging new form of business, ‘B Corps’, that employs market tactics to address social and environmental issues. Through interviewing 14 B Corps, the exploratory research study found that B Corps treat profit as a means to achieve positive societal ends, they regard the B Corp model as a tool for change, the B Corp model provides a common collective identity for internal and external validation, they are focused on societal impact rather than maximizing profits and they attempt to legitimate this form of sustainable entrepreneurship by influencing the business community and government officials. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Wendy Stubbs, 2017. "Sustainable Entrepreneurship and B Corps," Business Strategy and the Environment, Wiley Blackwell, vol. 26(3), pages 331-344, March.
    • Handle: RePEc:bla:bstrat:v:26:y:2017:i:3:p:331-344
    DOI: 10.1002/bse.1920
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