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Circular Food Behaviors: A Literature Review

Author

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  • Natália Rohenkohl do Canto

    (Postgraduate Program in Management (PPGA), Federal University of Rio Grande do Sul, Porto Alegre, Rio Grande do Sul 90010-460, Brazil
    MAPP Centre, Department of Management, Aarhus University, 8210 Aarhus V, Denmark)

  • Klaus G. Grunert

    (MAPP Centre, Department of Management, Aarhus University, 8210 Aarhus V, Denmark
    School of Marketing and Communication, University of Vaasa, 65200 Vaasa, Finland)

  • Marcia Dutra De Barcellos

    (Postgraduate Program in Management (PPGA), Federal University of Rio Grande do Sul, Porto Alegre, Rio Grande do Sul 90010-460, Brazil
    MAPP Centre, Department of Management, Aarhus University, 8210 Aarhus V, Denmark)

Abstract

Consumer behavior is crucial in the transition towards circular food systems. Studies so far investigate isolated circular food behaviors, but it is still unclear how the literature comprehensively addresses these behaviors. This paper provides an overview of the literature on circular food behaviors. Following a semi-systematic literature review, we analyze 46 papers related to circular food behaviors. We summarize their main features, categorize the behaviors, and propose a future research agenda. Results show the novelty and quick popularity of the topic, a dispersion across sustainability and agri-food journals, the manuscripts’ goals related to consumption, a predominance of empirical data collection in Europe, a focus on behaviors related to protein alternatives, food waste, and upcycled foods, and the importance of communication and consumers’ education. We categorize and characterize three types of circular food behaviors: linear, transitioning, and circular behaviors. Circular behaviors (i) are part of a systemic circular economy view, (ii) define consumers as “doers” or “prosumers”, (iii) pursue long-term sustainability goals, (iv) show a high engagement of skilled consumers, and (v) are supported by technologies. Future research should consider the social dimension of sustainability and pursue a systemic view of circular food behaviors. We suggest that a circular food-related lifestyle may incorporate the recommended directions.

Suggested Citation

  • Natália Rohenkohl do Canto & Klaus G. Grunert & Marcia Dutra De Barcellos, 2021. "Circular Food Behaviors: A Literature Review," Sustainability, MDPI, vol. 13(4), pages 1-27, February.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:4:p:1872-:d:496278
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    References listed on IDEAS

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    2. Rui Jorge Carreira & José Vasconcelos Ferreira & Ana Luísa Ramos, 2023. "The Consumer’s Role in the Transition to the Circular Economy: A State of the Art Based on a SLR with Bibliometric Analysis," Sustainability, MDPI, vol. 15(20), pages 1-19, October.
    3. Shahjahan Ali & Shahnaj Akter & Csaba Fogarassy, 2021. "Analysis of Circular Thinking in Consumer Purchase Intention to Buy Sustainable Waste-To-Value (WTV) Foods," Sustainability, MDPI, vol. 13(10), pages 1-14, May.
    4. Sophie Langley & Nhat Tram Phan-Le & Linda Brennan & Lukas Parker & Michaela Jackson & Caroline Francis & Simon Lockrey & Karli Verghese & Natalia Alessi, 2021. "The Good, the Bad, and the Ugly: Food Packaging and Consumers," Sustainability, MDPI, vol. 13(22), pages 1-24, November.
    5. Andreea Strambu-Dima, 2022. "Food-Related Consumer Behavior Endorsing European Food Chain Sustainability—A Marketing Study on the Romanian Consumer," Sustainability, MDPI, vol. 14(15), pages 1-20, July.
    6. Albertsen, Levke & Strack, Sophia & Vallentin, Daniel & Maier, Moritz & Menke, Charlott & Schöffel, Josephine & Stein, Lisa Theresa & Hiebel, Markus & Schulte, Anna & Kloberdanz, Sylvia, 2021. "Circular Economy in Familienunternehmen: Herausforderungen, Lösungsansätze und Handlungsempfehlungen," Studien, Stiftung Familienunternehmen / Foundation for Family Businesses, number 250018, June.
    7. Yuhan Wang & Chenyujing Yang & Yuanyuan Zhang & Yongji Xue, 2023. "Mountainous Areas: Alleviating the Shortage of Cultivated Land Caused by Changing Dietary Structure in China," Land, MDPI, vol. 12(7), pages 1-19, July.
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