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Understanding Consumer Travel Behavior during COVID-19

Author

Listed:
  • Xianglan Chen

    (Center for the Cognitive Science of Language, Beijing Language and Culture University, Beijing 100083, China)

  • Yachao Duan

    (Sinounited Investment Group Corporation, Beijing 100086, China)

  • Laiba Ali

    (Faculty of Tourism, Eastern Mediterranean University, Famagusta 99628, Turkey)

  • Yahui Duan

    (School of Foreign Language and Application, The Australian National University, Canberra, ACT 2601, Australia)

  • Kisang Ryu

    (The College of Hospitality and Tourism Management, Sejong University, Seoul 143-747, Korea)

Abstract

Since the COVID-19 outbreak worldwide, the global tourism industry has taken a severe hit. To fully understand the impact of the pandemic on tourists’ travel behavior, an intercultural survey was carried out through a large-scale online questionnaire. This survey aims to determine whether cultural differences and different ages might play a role in tourists’ behavior during the COVID-19. Data collected from 942 respondents from mainland China and overseas through different age groups were subjected to data analysis. The results demonstrate cognition and consumer behavior differentiate culturally and significantly between different ages, which is highlighted when they choose travel modes, transportation, and companions. The implications of the study are also provided in the end.

Suggested Citation

  • Xianglan Chen & Yachao Duan & Laiba Ali & Yahui Duan & Kisang Ryu, 2021. "Understanding Consumer Travel Behavior during COVID-19," Sustainability, MDPI, vol. 13(23), pages 1-11, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:23:p:13330-:d:693100
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    References listed on IDEAS

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    2. Bálint Kádár & János Klaniczay, 2022. "Branding Built Heritage through Cultural Urban Festivals: An Instagram Analysis Related to Sustainable Co-Creation, in Budapest," Sustainability, MDPI, vol. 14(9), pages 1-16, April.
    3. Dariusz Jacek Olszewski-Strzyżowski & Marcin Pasek & Mariusz Lipowski, 2022. "Perspectives for Tourism Development in the Post-Pandemic Period in the Opinions of University Students," Sustainability, MDPI, vol. 14(24), pages 1-21, December.
    4. Batara Surya & Hernita Hernita & Agus Salim & Seri Suriani & Iwan Perwira & Yulia Yulia & Muhlis Ruslan & Kafrawi Yunus, 2022. "Travel-Business Stagnation and SME Business Turbulence in the Tourism Sector in the Era of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(4), pages 1-37, February.
    5. Julita Szlachciuk & Olena Kulykovets & Maciej Dębski & Adriana Krawczyk & Hanna Górska-Warsewicz, 2022. "How Has the COVID-19 Pandemic Influenced the Tourism Behaviour of International Students in Poland?," Sustainability, MDPI, vol. 14(14), pages 1-15, July.

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