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Social Innovation, Employee Value Cocreation, and Organizational Citizenship Behavior in a Sport-Related Social Enterprise: Mediating Effect of Corporate Social Responsibility

Author

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  • Chen-Yueh Chen

    (Department of Recreation and Leisure Industry Management, National Taiwan Sport University, Taoyuan 333325, Taiwan)

  • Ya-Lun Chou

    (Department of Recreation and Leisure Industry Management, National Taiwan Sport University, Taoyuan 333325, Taiwan)

  • Chun-Shih Lee

    (Department of Recreation and Leisure Industry Management, National Taiwan Sport University, Taoyuan 333325, Taiwan)

Abstract

This stakeholder theory-based study explored the mediating role of employee attitudes regarding corporate social responsibility (CSR) among perceptions of social innovation (SI), value cocreation (VCC), and organizational citizenship behavior (OCB) in a sport social enterprise context. Eighty-three employees in a Taiwanese social enterprise were recruited using random sampling. A self-administered online survey was conducted for the collection of data, which were examined using linear regression analysis. The results indicated that employee attitudes regarding CSR fully mediated the relationship among perceived SI and OCB. Additionally, the attitude toward CSR was found to partially mediate the relationship between perceptions of SI and VCC. Employees’ attitudes toward CSR play a critical role in increasing their VCC and OCB in addition to their perception of an organization’s SI. Meaningful theoretical and practical implications were revealed.

Suggested Citation

  • Chen-Yueh Chen & Ya-Lun Chou & Chun-Shih Lee, 2021. "Social Innovation, Employee Value Cocreation, and Organizational Citizenship Behavior in a Sport-Related Social Enterprise: Mediating Effect of Corporate Social Responsibility," Sustainability, MDPI, vol. 13(22), pages 1-10, November.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:22:p:12582-:d:679160
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    References listed on IDEAS

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    2. Talent Moyo & Rodney Duffett & Brendon Knott, 2022. "An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry," SAGE Open, , vol. 12(2), pages 21582440221, June.

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