IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i3p1045-d483732.html
   My bibliography  Save this article

Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective

Author

Listed:
  • Chen-Yueh Chen

    (Department of Recreation and Leisure Industry Management, National Taiwan Sport University, Taoyuan 333325, Taiwan)

  • Yi-Hsiu Lin

    (Master Program of Sport Facility Management and Health Promotion, National Taiwan University, Taipei 10617, Taiwan)

Abstract

This study empirically explored antecedents and outcomes related to social entrepreneurship in the context of professional sports from the customer’s perspective. Two parent companies—FuBon and ChinaTrust, both financial holding firms—and two franchises—FuBon Guardians and ChinaTrust Elephants—in the Chinese Professional Baseball League were the research elements in this study to ensure generalizability of the findings of this study. The participants of this study were 268 spectators of a FuBon Guardians game and 201 spectators of a ChinaTrust Elephants game. Structural equation modeling was used for data analysis. Results indicated that innovation and corporate social responsibility positively correlated with social entrepreneurship. Moreover, social entrepreneurship was positively associated with affective commitment to the parent company and sports franchise. Finally, affective commitment to the parent company not only exerted a positive effect on the intention to purchase the products of the parent company but also promoted the intention to purchase licensed merchandise and attend games. Similarly, affective commitment to the sports franchise not only exerted a positive effect on the intention to purchase licensed merchandise and attend games but also promoted the intention to purchase the products of the parent company. Theoretical and managerial implications are discussed in this study.

Suggested Citation

  • Chen-Yueh Chen & Yi-Hsiu Lin, 2021. "Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective," Sustainability, MDPI, vol. 13(3), pages 1-18, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:3:p:1045-:d:483732
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/3/1045/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/3/1045/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Boban Melovic & Suncica Rogic & Julija Cerovic Smolovic & Branislav Dudic & Michal Gregus, 2019. "The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices," Sustainability, MDPI, vol. 11(22), pages 1-16, November.
    2. David P. Baron, 2007. "Corporate Social Responsibility and Social Entrepreneurship," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 16(3), pages 683-717, September.
    3. Johanna Mair & Ignasi Marti, 2006. "Social Entrepreneurship Research: A Source of Explanation, Prediction, and Delight," Post-Print hal-02311880, HAL.
    4. Aaron C.T. Smith & Bob Stewart, 2010. "The special features of sport: A critical revisit," Sport Management Review, Taylor & Francis Journals, vol. 13(1), pages 1-13, January.
    5. Vanessa Ratten, 2011. "A social perspective of sports-based entrepreneurship," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 12(3), pages 314-326.
    6. Pracejus, John W. & Olsen, G. Douglas, 2004. "The role of brand/cause fit in the effectiveness of cause-related marketing campaigns," Journal of Business Research, Elsevier, vol. 57(6), pages 635-640, June.
    7. Jacques Defourny & Marthe Nyssens, 2010. "Conceptions of Social Enterprise and Social Entrepreneurship in Europe and the United States: Convergences and Divergences," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 1(1), pages 32-53, March.
    8. Ginger Smith & Andrea Cahn & Sybil Ford, 2009. "Sports Commerce and Peace: The Special Case of the Special Olympics," Journal of Business Ethics, Springer, vol. 89(4), pages 587-602, March.
    9. John Thompson & Bob Doherty, 2006. "The diverse world of social enterprise: A collection of social enterprise stories," International Journal of Social Economics, Emerald Group Publishing, vol. 33(5/6), pages 361-375, May.
    10. Adam Cohen & Jon Welty Peachey, 2015. "The making of a social entrepreneur: From participant to cause champion within a sport-for-development context," Sport Management Review, Taylor & Francis Journals, vol. 18(1), pages 111-125, January.
    11. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
    12. Smith, Aaron C.T. & Stewart, Bob, 2010. "The special features of sport: A critical revisit," Sport Management Review, Elsevier, vol. 13(1), pages 1-13, February.
    13. James Austin & Howard Stevenson & Jane Wei–Skillern, 2006. "Social and Commercial Entrepreneurship: Same, Different, or Both?," Entrepreneurship Theory and Practice, , vol. 30(1), pages 1-22, January.
    14. M. Tina Dacin & Peter A. Dacin & Paul Tracey, 2011. "Social Entrepreneurship: A Critique and Future Directions," Organization Science, INFORMS, vol. 22(5), pages 1203-1213, October.
    15. Cohen, Adam & Peachey, Jon Welty, 2015. "The making of a social entrepreneur: From participant to cause champion within a sport-for-development context," Sport Management Review, Elsevier, vol. 18(1), pages 111-125.
    16. Mair, Johanna & Martí, Ignasi, 2006. "Social entrepreneurship research: A source of explanation, prediction, and delight," Journal of World Business, Elsevier, vol. 41(1), pages 36-44, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chen-Yueh Chen & Ya-Lun Chou & Chun-Shih Lee, 2021. "Social Innovation, Employee Value Cocreation, and Organizational Citizenship Behavior in a Sport-Related Social Enterprise: Mediating Effect of Corporate Social Responsibility," Sustainability, MDPI, vol. 13(22), pages 1-10, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Barbara Bradač Hojnik & Katja Crnogaj, 2020. "Social Impact, Innovations, and Market Activity of Social Enterprises: Comparison of European Countries," Sustainability, MDPI, vol. 12(5), pages 1-15, March.
    2. João J. Ferreira & Cristina I. Fernandes & Marta Peres-Ortiz & Helena Alves, 2017. "Conceptualizing social entrepreneurship: perspectives from the literature," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(1), pages 73-93, March.
    3. Adélie Ranville & Marcos Barros, 2022. "Towards Normative Theories of Social Entrepreneurship. A Review of the Top Publications of the Field," Journal of Business Ethics, Springer, vol. 180(2), pages 407-438, October.
    4. Gupta, Parul & Chauhan, Sumedha & Paul, Justin & Jaiswal, M.P., 2020. "Social entrepreneurship research: A review and future research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 209-229.
    5. Inmaculada Buendía-Martínez & Inmaculada Carrasco Monteagudo, 2020. "The Role of CSR on Social Entrepreneurship: An International Analysis," Sustainability, MDPI, vol. 12(17), pages 1-22, August.
    6. Choi, Nia & Majumdar, Satyajit, 2014. "Social entrepreneurship as an essentially contested concept: Opening a new avenue for systematic future research," Journal of Business Venturing, Elsevier, vol. 29(3), pages 363-376.
    7. Etayankara Muralidharan & Saurav Pathak, 2019. "Consequences of Cultural Leadership Styles for Social Entrepreneurship: A Theoretical Framework," Sustainability, MDPI, vol. 11(4), pages 1-19, February.
    8. Pradeep Kumar Hota, 2023. "Tracing the Intellectual Evolution of Social Entrepreneurship Research: Past Advances, Current Trends, and Future Directions," Journal of Business Ethics, Springer, vol. 182(3), pages 637-659, January.
    9. Philip T. Roundy & Michaël Bonnal, 2017. "The Singularity of Social Entrepreneurship: Untangling its Uniqueness and Market Function," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 26(2), pages 137-162, September.
    10. Bing Ran & Scott Weller, 2021. "An Exit Strategy for the Definitional Elusiveness: A Three-Dimensional Framework for Social Entrepreneurship," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    11. De Beule, Filip & Bruneel, Johan & Dobson, Kieran, 2023. "The internationalization of social enterprises: The impact of business model characteristics," International Business Review, Elsevier, vol. 32(6).
    12. Weerawardena, Jay & Salunke, Sandeep & Haigh, Nardia & Sullivan Mort, Gillian, 2021. "Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation," Journal of Business Research, Elsevier, vol. 125(C), pages 762-771.
    13. Amir Forouharfar & Seyed Aligholi Rowshan & Habibollah Salarzehi, 2018. "An epistemological critique of social entrepreneurship definitions," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-40, December.
    14. Vladasel, Theodor & Parker, Simon C. & Sloof, Randolph & van Praag, Mirjam C., 2022. "Revenue Drift, Incentives, and Effort Allocation in Social Enterprises," IZA Discussion Papers 15716, Institute of Labor Economics (IZA).
    15. Xiangping Jia & Geoffrey Desa, 2020. "Social entrepreneurship and impact investment in rural–urban transformation: An orientation to systemic social innovation and symposium findings," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(4), pages 1217-1239, December.
    16. Pradeep Kumar Hota & Balaji Subramanian & Gopalakrishnan Narayanamurthy, 2020. "Mapping the Intellectual Structure of Social Entrepreneurship Research: A Citation/Co-citation Analysis," Journal of Business Ethics, Springer, vol. 166(1), pages 89-114, September.
    17. Douglas, Evan & Prentice, Catherine, 2019. "Innovation and profit motivations for social entrepreneurship: A fuzzy-set analysis," Journal of Business Research, Elsevier, vol. 99(C), pages 69-79.
    18. De Beule, Filip & Klein, Martin & Verwaal, Ernst, 2020. "Institutional quality and inclusive strategies at the base of the pyramid," Journal of World Business, Elsevier, vol. 55(5).
    19. Reeti Kulshrestha & Arunaditya Sahay & Subhanjan Sengupta, 2022. "Constituents and Drivers of Mission Engagement for Social Enterprise Sustainability: A Systematic Review," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 31(1), pages 90-120, March.
    20. Robin Stevens & Nathalie Moray & Johan Bruneel, 2015. "The Social and Economic Mission of Social Enterprises: Dimensions, Measurement, Validation, and Relation," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1051-1082, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:3:p:1045-:d:483732. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.